Archive

Month: July 2025

Google AI Mode

Google Launches AI Mode in UK — What It Means for InnerMedia Clients

Google Launches AI Mode in UK — What It Means for Innermedia Clients Starting July 29, 2025, Google has rolled out its new AI Mode across the UK—adding a dedicated tab to Google Search pages and the Google app on Android and iOS. Built on the powerful Gemini 2.5 model, it’s...

Why WordPress Is the Best CMS for Your Website

When it comes to building a modern, scalable, and user-friendly website in 2025, WordPress continues to dominate the CMS landscape—and for good reason. Powering over 40% of all websites globally, WordPress has evolved from a simple blogging tool to a robust content management system (CMS) trusted by businesses of all...
Wordpress logo with cogs
google algorithm update

June 2025 Core Update: A Quick Guide

Google rolled out its latest broad core algorithm update on June 30, 2025, marking the second major core update of the year. Known as the June 2025 Core Update, this rollout follows the same pattern as other core updates—aimed at improving the quality of search results by refining how Google...

Is Your Email Marketing Summer-Ready? Tips for Higher Open Rates

Summer is a season of sunshine, holidays, and shifting routines – and that includes how people interact with their inboxes. With many of your customers heading off on breaks or spending less time online, it’s more important than ever to adjust your email marketing strategy to keep open rates high...
Email,And,Messaging,email,Marketing,
Local,Seo,Statistics,And,Trends,For,Small,Businesses.,Local,Searches

Using Google Trends to Refocus Your July Marketing Goals

As summer unfolds, so do changes in consumer behaviour, search interest, and digital engagement. July marks a critical time to reassess your marketing goals — not just to stay on track, but to respond to real-time data that reveals what your audience actually wants. One powerful and free tool to...

What Do Lava Lamps Have to Do With Website Security?

It might sound odd, but lava lamps are helping keep the internet secure. At Cloudflare’s San Francisco HQ, there’s a wall of over 100 lava lamps bubbling away 24/7, not just for decoration, but as part of a high-tech encryption system. Here’s how it works: Lava lamps produce unpredictable motion....
2fa,Authentication,Password,Secure,Notice,Login,Verification,Or,Sms,With
social media

Instagram Marketing Trends to Watch in 2025

Instagram has been a staple for brands looking to connect with audiences through creative visuals, stories, and targeted ads. As we move into 2025, the platform continues to evolve, presenting new opportunities for marketers to explore. Below are the key Instagram marketing trends to watch for in 2025. 1. AI-Powered...
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AI-Powered Content: What It Means for SEO and UX
In an era where content is king, artificial intelligence has emerged as the power behind the throne. AI tools are transforming the way we generate, optimise, and deliver digital content, reshaping both search engine optimisation (SEO) and user experience (UX) in the process. I’m here to delve into what this...
OpenAI Launches GPT-5: Smarter Reasoning, Fewer Errors, and a Major Step Forward in AI
OpenAI has announced the release of GPT-5, its most advanced AI model to date, now set as the default in ChatGPT for all users, including those on the free plan. This latest iteration represents a significant leap in AI capability, with smarter reasoning, faster performance, and a dramatic reduction in...
From Keywords to Conversations: AI’s Role in Smarter SEO
In the ever-evolving world of search engine optimisation, we’re witnessing a major paradigm shift: from keywords to conversations. Traditional SEO, once dominated by stuffing exact-match terms into web pages, is being reshaped by the rise of artificial intelligence. Search engines are getting smarter, and to stay ahead, marketers need to...