Archive

Month: March 2024

Mastering Content Optimisation in 2024

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. Content optimisation remains a cornerstone of effective online presence, and as we step into 2024, it’s time to reassess and fine-tune our strategies. From search engine algorithms to user behaviour, several factors influence content...

The Benefits of Learning to Code

In today’s digital age, learning to code has become increasingly valuable, transcending its status as a mere technical skill to become a powerful tool for personal and professional growth. Whether you’re a seasoned professional or a curious beginner, delving into the world of coding can offer a multitude of benefits...
Coding
wordpress plugins

A Beginner’s Guide to WordPress Plugins

WordPress plugins are powerful tools that can extend the functionality of your website, enhance its performance, and improve the user experience. With thousands of plugins available, it can be overwhelming to choose which ones to install on your WordPress site. Here are some plugins that you may have heard of...

Fresh Spring Content Marketing Ideas for 2024

As the frost of winter melts away, businesses are gearing up for a season of renewal and growth. Spring is not only a time for nature to awaken, but also for marketers to breathe new life into their strategies. In 2024, staying ahead in the digital landscape requires fresh and...
Data Analytics
Toxic Links and Removal

How To Remove Toxic Links

In the world of search engine optimisation (SEO), link building is a vital component of improving website rankings and increasing organic traffic. However, not all links are created equal. Toxic links—those from spammy or low-quality websites—can harm your site’s reputation and rankings. Recognising and removing toxic links is essential for...
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Stop Choosing: You Need SEO and AI Search Working Together
As AI-driven discovery tools and search engines evolve, one prevailing narrative is that you must choose between focusing on traditional search engine optimisation (SEO) and optimising for AI platforms. This is a misleading binary. The reality is: you need to engage both channels, search engines like Google and AI-powered tools...
Falling Leaves, Rising Rankings: Refreshing Your SEO This November
As the autumn leaves fall and we edge closer to winter, November offers the perfect opportunity to refresh your SEO strategy. Much like clearing the garden of fallen leaves, a little seasonal maintenance can go a long way in keeping your website healthy, visible, and ready to thrive through the...
The Future of Search: How AI is Transforming Digital Marketing in 2026
Artificial intelligence is already reshaping how people search, interact with content and make purchasing decisions. As we approach 2026, this evolution is accelerating. Search is becoming more conversational, predictive and personalised, which means brands must adapt to stay visible and relevant. At Innermedia, we believe that success in this new...