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Month: February 2022

Local SEO in 2022

The Best Ways to Boost Your Local SEO

Local SEO is only getting more relevant and important as SEO develops. It’s just as important to have a clear level of understanding of local SEO as much as it is key to keep an eye on your on-page and off-page SEO practices. In this guide we’ll be having a...

What Does AR Mean for Marketing?

Last week the online clothing retailer, Pretty Little Thing, introduced its very first AR model hoping to bridge the gap between the metaverse and reality. The “virtual girl” that’s yet to be named took social media by surprise, leaving many concerned and confused which raised the question: are we ready...
augmented reality
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End-of-Year Marketing Checklist: Getting Your Website Ready for the Festive Rush
As the year draws to a close, businesses across the UK are gearing up for one of the busiest times of the calendar — the festive season. Whether you’re an e-commerce brand preparing for a spike in sales or a service-based business looking to end the year strong, now is...
Why Backlinks Are More Powerful Than Ever in 2025
In today’s fast-changing search landscape, one thing has become increasingly clear: backlinks are more valuable than ever. As search engines and AI-driven systems continue to evolve, they rely more heavily on external trust signals to decide which websites deserve authority and visibility. A strong backlink profile is now one of...
BrightonSEO October 2025: Key Takeaways and Industry Insights
Attending BrightonSEO is always a highlight of the year for our team at Innermedia, and the October 2025 conference certainly did not disappoint. The event once again brought together some of the brightest minds in digital marketing, offering fresh perspectives, innovative ideas and practical takeaways to help marketers stay ahead...