How is Instagram Changing in 2021?
The Head of Instagram Adam Mosseri recently announced that Instagram is “no longer just a square photo sharing app.”
Archive
Month: July 2021
How to Optimise Your Site Structure for the Best SEO Results
An optimised site structure is key for allowing search engines to better understand your website and its content. They also help search engines read and index your pages faster and with greater understanding that allows you to rank for more search terms. On top of increasing your site’s click-through rate,...
5 Tips for Increasing Website Engagement
In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
How COVID-19 Will Affect Digital Marketing this Summer
Since the pandemic began in the early part of 2020 a lot of businesses in all shapes and forms have had to adapt. As businesses look to work from home, operate digital workplaces and look to build their business online, it’s fair to say that the digital marketing industry has...
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2026 SEO Tips to Keep in Mind
Search engine optimisation (SEO) continues to evolve at a rapid pace, and staying ahead in 2026 requires more than just traditional tactics. With search engines integrating advanced AI and user-focused metrics, businesses and content creators need to adapt their strategies to maintain visibility and drive traffic. Here are some essential...
2025 Year-End Review: The Biggest Trends in SEO, PPC & AI Search
It’s safe to say that the digital marketing landscape is evolving faster than ever. AI-driven technologies, shifting user behaviour, and increasing privacy expectations are reshaping how brands reach and engage their audiences. Whether you’re a marketer, business owner, or simply keeping an eye on where search is heading, understanding the...
Facebook Ads vs Instagram Ads: Which Delivers Better ROI?
Paid social media advertising is now a crucial component of most digital marketing strategies, but selecting the right platform can significantly impact your return on investment. Facebook and Instagram are both powerful advertising tools within Meta’s ecosystem, yet they behave differently in terms of audience, engagement and conversion performance. Understanding...