Archive

Month: May 2021

How to Investigate a Drop in Website Traffic

Everyone who owns or is responsible for a website will have seen traffic declining once or twice, and it can sometimes be a cause for concern. If this has happened to you, try not to panic, as it might not necessarily mean something is wrong. It could be due to...
website traffic
Website UX

3 Key UX Features a Website Should Have

When planning for website development projects there are a few stages to go through with a web developer and UX designer to ensure that it’s what you’re looking for and how you’d like your website laid out. However, if your site isn’t accessible, user-friendly and most importantly mobile friendly, then...
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Latest News
Stop Choosing: You Need SEO and AI Search Working Together
As AI-driven discovery tools and search engines evolve, one prevailing narrative is that you must choose between focusing on traditional search engine optimisation (SEO) and optimising for AI platforms. This is a misleading binary. The reality is: you need to engage both channels, search engines like Google and AI-powered tools...
Falling Leaves, Rising Rankings: Refreshing Your SEO This November
As the autumn leaves fall and we edge closer to winter, November offers the perfect opportunity to refresh your SEO strategy. Much like clearing the garden of fallen leaves, a little seasonal maintenance can go a long way in keeping your website healthy, visible, and ready to thrive through the...
The Future of Search: How AI is Transforming Digital Marketing in 2026
Artificial intelligence is already reshaping how people search, interact with content and make purchasing decisions. As we approach 2026, this evolution is accelerating. Search is becoming more conversational, predictive and personalised, which means brands must adapt to stay visible and relevant. At Innermedia, we believe that success in this new...