Archive

Month: September 2019

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What is Google Tag Manager?

Simply put, Google Tag Manager is a tool that enables the user to manage and organise marketing tags on a website or app, without the need to manipulate the code. These tags are essentially small snippets of code or tracking pixels that send data from your website to another data...

5 Expert Tips for IGTV Success

IGTV is growing at a fast pace and because it is still fairly new, now is a great time to get ahead of the competition. In order to build up an engaged audience on IGTV it is vital to do your research and create the kind of content your audience...
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How AI Search Is Changing Visibility and What Your Brand Must Do Next
Search is undergoing one of the most significant shifts in its history. The rapid rise of AI-driven results is changing how information is discovered, interpreted and delivered to users. This development represents far more than a technical update to SEO. It is a fundamental rethinking of how visibility works online....
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Stop Choosing: You Need SEO and AI Search Working Together
As AI-driven discovery tools and search engines evolve, one prevailing narrative is that you must choose between focusing on traditional search engine optimisation (SEO) and optimising for AI platforms. This is a misleading binary. The reality is: you need to engage both channels, search engines like Google and AI-powered tools...
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Falling Leaves, Rising Rankings: Refreshing Your SEO This November
As the autumn leaves fall and we edge closer to winter, November offers the perfect opportunity to refresh your SEO strategy. Much like clearing the garden of fallen leaves, a little seasonal maintenance can go a long way in keeping your website healthy, visible, and ready to thrive through the...
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