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Month: April 2017

SEO vs PPC – Which is Right for You?

It can be difficult to choose between SEO and PPC – ideally, your budget should cover both. We always advise our clients to work on SEO for long-term growth but use PPC for immediate traffic and conversions. That way, you can slowly reduce your spend on PPC as your rankings...
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AI-Powered Content: What It Means for SEO and UX
In an era where content is king, artificial intelligence has emerged as the power behind the throne. AI tools are transforming the way we generate, optimise, and deliver digital content, reshaping both search engine optimisation (SEO) and user experience (UX) in the process. I’m here to delve into what this...
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OpenAI Launches GPT-5: Smarter Reasoning, Fewer Errors, and a Major Step Forward in AI
OpenAI has announced the release of GPT-5, its most advanced AI model to date, now set as the default in ChatGPT for all users, including those on the free plan. This latest iteration represents a significant leap in AI capability, with smarter reasoning, faster performance, and a dramatic reduction in...
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From Keywords to Conversations: AI’s Role in Smarter SEO
In the ever-evolving world of search engine optimisation, we’re witnessing a major paradigm shift: from keywords to conversations. Traditional SEO, once dominated by stuffing exact-match terms into web pages, is being reshaped by the rise of artificial intelligence. Search engines are getting smarter, and to stay ahead, marketers need to...
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