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Month: December 2014

Goodbye 2014!

It’s been a really exciting year for us at Innermedia – we’ve been to Uganda, finished a few Tough Mudders, branched out into offering drone flights and in-house photography… and of course we’ve created a lot of beautiful websites for businesses and schools throughout the UK. We’re so proud that...

Are Social Media Followers a Currency?

You might have caught some of the hype over the last few years or seen local retailers offering discounts or free products in exchange for social shares or check ins. Recently,  a hotel went further by offering a totally free, 5-night stay for people with a certain number of Instagram...

11 Website Evolutions Then and Now

Websites have evolved significantly in the last 10-15 years.  The best way to show you this is through a catalogue of screen shots that speak for themselves.  We’ve provided eleven examples of popular websites that have changed dramatically since their inception. Back in the days when Yahoo was called “Jerry’s...

The YouGov App: An Experiment With Target Marketing

YouGov have recently created a free APP which provides the demographic profiles of 190,000 YouGov members.  This tool will help businesses get to know about their target audiences, and design specific media campaigns accordingly.  Though it doesn’t show the average member, it demonstrates peculiarities of target age groups within each...
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How Are AI Google Results Affecting SEO?
Search engine optimisation is undergoing one of its biggest shifts in decades. With Google increasingly using artificial intelligence to generate answers directly in search results—through features like AI Overviews and generative summaries—the traditional rules of SEO are being rewritten. For businesses, marketers, and content creators, the key question is how do...
Innermedia strengthens brand and design capability with Mercer acquisition
Innermedia, a fully in-house digital agency offering an open, consultative approach to help clients across the world create successful digital strategies, has strengthened its brand and design capability through the acquisition of Mercer, a highly respected design and brand agency with more than 25 years’ experience working with both schools...
A Simple Guide to Digital Marketing in 2026
Digital marketing in 2026 is less about chasing the latest trend and more about doing the fundamentals well. With new platforms, AI tools and changing consumer behaviour, it’s easy for brands to feel overwhelmed. The reality is that successful digital marketing today is built on clarity, consistency and smart decision-making....