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Month: December 2014

Goodbye 2014!

It’s been a really exciting year for us at Innermedia – we’ve been to Uganda, finished a few Tough Mudders, branched out into offering drone flights and in-house photography… and of course we’ve created a lot of beautiful websites for businesses and schools throughout the UK. We’re so proud that...

Are Social Media Followers a Currency?

You might have caught some of the hype over the last few years or seen local retailers offering discounts or free products in exchange for social shares or check ins. Recently,  a hotel went further by offering a totally free, 5-night stay for people with a certain number of Instagram...

11 Website Evolutions Then and Now

Websites have evolved significantly in the last 10-15 years.  The best way to show you this is through a catalogue of screen shots that speak for themselves.  We’ve provided eleven examples of popular websites that have changed dramatically since their inception. Back in the days when Yahoo was called “Jerry’s...

The YouGov App: An Experiment With Target Marketing

YouGov have recently created a free APP which provides the demographic profiles of 190,000 YouGov members.  This tool will help businesses get to know about their target audiences, and design specific media campaigns accordingly.  Though it doesn’t show the average member, it demonstrates peculiarities of target age groups within each...
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BrightonSEO April 2026 Roundup: What the Conference Confirmed About the Future of Search
Quick summary: BrightonSEO April 2026 confirmed five major shifts in search marketing: SEO is now leading wider marketing strategy, AI is embedded across every search discipline, AI-assisted content is outperforming human-only content in AI search engines, citations have replaced backlinks as the dominant visibility signal, and traditional reporting needs rebuilding...
How to write for your school website that wins more admissions
Most school websites are written for the wrong person. They are written for governors. For inspectors. For the school itself. Not for the parent sitting at the kitchen table at 10pm, quietly weighing up whether your school is right for their child. That parent is intelligent, time-pressed and slightly anxious....
The Comeback Campaign: How Old Vicarage School Rebuilt Its Search Visibility and Came Back Stronger
We began working with Old Vicarage School on an SEO campaign in May 2025. Like many schools navigating a busy academic year, the campaign paused towards the end of the year. But when it resumed, it came back with real momentum and the results have been impressive ever since. This...