Archive

Month: April 2014

6 Steps to Functional Design

Design is subjective, whether you plaster walls, give business advice, or coiffer Pomeranians here are a few essentials that every SME should consider when designing their website. 1. Know your target audience If it looks like a duck…  Potential customers have an expectation of how your website will look like...

What Can I Do with a Mobile Friendly Site?

Responsive design isn’t just a fad – it’s now a basic expectation from mobile and web users. Almost every home is now a multi-screen household, with numerous devices used by the whole family, throughout the buying cycle. Why is Mobile So Important? Mobile usage is set to eclipse desktop. In...

SEO for Schools: Build Your Online Presence

SEO is increasingly important for schools, particularly independent schools that rely on brand awareness and recognition to fill places. Being at the top of Google’s results for your search term means that you gain far more traffic. It also provides an opportunity to engage with your audience on their terms...

How to Get Business Reviews Without Breaking the Rules

Good reviews have huge benefits for local businesses. The improve your traffic and conversions while boosting your reputation (which improves traffic and conversions again). You can even increase the number of business listings on the first page of Google since your review profiles will be featured as well as your...
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End-of-Year Marketing Checklist: Getting Your Website Ready for the Festive Rush
As the year draws to a close, businesses across the UK are gearing up for one of the busiest times of the calendar — the festive season. Whether you’re an e-commerce brand preparing for a spike in sales or a service-based business looking to end the year strong, now is...
Why Backlinks Are More Powerful Than Ever in 2025
In today’s fast-changing search landscape, one thing has become increasingly clear: backlinks are more valuable than ever. As search engines and AI-driven systems continue to evolve, they rely more heavily on external trust signals to decide which websites deserve authority and visibility. A strong backlink profile is now one of...
BrightonSEO October 2025: Key Takeaways and Industry Insights
Attending BrightonSEO is always a highlight of the year for our team at Innermedia, and the October 2025 conference certainly did not disappoint. The event once again brought together some of the brightest minds in digital marketing, offering fresh perspectives, innovative ideas and practical takeaways to help marketers stay ahead...