Archive

Month: June 2012

LinkedIn facing $5million lawsuit over password breach

LinkedIn Lawsuit LinkedIn hasn’t had the best of months this June and the news just keeps getting worse. The business networking giant is being for $5 million after 6million of their users had passwords leaked earlier in the month. The lawsuit has been filed by a lawyer and LinkedIn user...

Google Places replaced with Google Plus Local

Google Places, often seen as the centre of local search, has been entirely replaced by the new Google Plus Local pages. The move has been anticipated by digital marketers for quite some time, ever since Google introduced their Google Plus business pages. This means that businesses that used to have...

Clearing the cache of your web browser

The cache of your internet browser stores information about the websites you visit on the device you viewed it on in order to load quicker next time you visit the website. This guide is to help you clear the cache of most major browsers. Current Browsers Internet Explorer 9 Go...

Best of British Brands: Jubilee Branding on Social Media

It’s fair to say that the Diamond Jubilee brought out some of the best in British. Once again, Britain was covered in Bunting, London was packed with patriotic royalists from all over the world and we were treated to a royal party like no other. It seemed like everyone was...
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Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...