Archive

Month: August 2015

Is Google Plus Over?

Last week Google announced that users won’t need a Google Plus profile to use YouTube and other Google products. Bradley Horowitz said, “we made a few choices that, in hindsight, we’ve need to rethink” and explained that users will only need a Google Account to “share content, communicate with contacts, create...

Innermedia Are Finalists at the Herts Digital Awards

We’re pleased to announce that we’re the finalists for the Herts Digital Awards in two categories. Our website for Southbank International School has been nominated for the best school, education, or charity website category and the best use of video for business category. The site went live earlier this year...
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The Future of Search: How AI is Transforming Digital Marketing in 2026
Artificial intelligence is already reshaping how people search, interact with content and make purchasing decisions. As we approach 2026, this evolution is accelerating. Search is becoming more conversational, predictive and personalised, which means brands must adapt to stay visible and relevant. At Innermedia, we believe that success in this new...
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Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
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Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
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