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Tag: web traffic

Stop Obsessing Over Your Web Traffic – It’s Not Human

In 2012 bot traffic took over and 51% of web traffic was officially non-human. In 2013 that number jumped to 61.5% as search engine bots, scrapers, hacking tools, spammers, and other impersonators scuttled over your favourite and not-so-favourite sites. In 2014 the proportion of humans will reduce even more. So...
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Amazon’s Lens Live: How This AI-Powered Visual Shopping Tool Can Shape Your Brand’s Digital Strategy
At Innermedia, we’re always keeping an eye on the digital innovations that redefine customer engagement—and Amazon’s newly launched Lens Live is one such leap. Here’s why it matters to forward-thinking businesses and what it could mean for your digital marketing and web presence. What Is Lens Live? Amazon has unveiled...
Why Website Speed Is Your Secret Conversion Weapon
In the digital age, your website is often the first interaction a potential customer has with your brand. But here’s the truth most businesses overlook: if your website loads slowly, you’re losing conversions before the user even sees your content. Website speed isn’t just a technical detail, it’s a powerful...
The Power of PPC: How to Drive More Traffic and Sales This Summer
As the summer season approaches, businesses are looking for new ways to capture the attention of potential customers. One of the most effective methods to achieve this is through Pay-Per-Click (PPC) advertising. PPC allows you to drive highly targeted traffic to your website, increasing the potential for sales and business...