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Rankbrain

What is RankBrain and How Does It Affect My SEO?

The terms ‘Google’ and ‘Artificial Intelligence’ in the same sentence have worried Digital Marketers over the last few weeks. Fortunately for us, it looks like RankBrain is likely to help your rankings by improving semantic search, and grouping terms and ideas together to deliver even more relevant results to users....
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What Do Lava Lamps Have to Do With Website Security?
It might sound odd, but lava lamps are helping keep the internet secure. At Cloudflare’s San Francisco HQ, there’s a wall of over 100 lava lamps bubbling away 24/7, not just for decoration, but as part of a high-tech encryption system. Here’s how it works: Lava lamps produce unpredictable motion....
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Instagram Marketing Trends to Watch in 2025
Instagram has been a staple for brands looking to connect with audiences through creative visuals, stories, and targeted ads. As we move into 2025, the platform continues to evolve, presenting new opportunities for marketers to explore. Below are the key Instagram marketing trends to watch for in 2025. 1. AI-Powered...
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5 Power Moves to Accelerate Your PPC Performance
Pay-Per-Click advertising is one of the most effective ways to drive traffic, generate leads, and increase conversions. However, simply running ads isn’t enough—you need a strategic approach to get the best results. If you’re looking to supercharge your PPC campaigns, here are five power moves to accelerate your performance and...
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