Archive

Reporting in 140 Characters: Twitter’s Guide for Journalists

11th July 2011

Social media rears its head whenever news breaks. Facebook, once the pinnacle of information-sharing, held its own for fast news stories, with Reuters, BBC News and Sky all using it – in conjunction with their websites, news tickers, and YouTube channels – to get news out onto the Internet fast, so that it can be used on the blogosphere, and perhaps even get noticed by the general public. However, in recent years, nothing can hope to beat Twitter, the fastest-updated social networking site ever created, which journalists have praised on account of the fact that typing a headline and hitting “send” is remarkably easy, wherever you are.

To work on this, Twitter has launched its own guide for journalists – “Twitter for Newsrooms” – encouraging the hashtag #TfN. TfN defines a “common bond” between news reporters:  “the desire to make a difference in the world, bringing reliable information to the communities you serve”. The four sections of the service – report, engage, publish and extra – provide support for journalists across the globe, providing support for those not yet au fait with the power of microblogging, and networking for those who are.

Facebook itself has also launched a resource for journalism, encouraging news writers to use more social media in their work – another indication of the importance of social media when it comes to happenings around the world.

author avatar
spencer
Lets Get Started Contact Us
Latest News
2026 SEO Tips to Keep in Mind
Search engine optimisation (SEO) continues to evolve at a rapid pace, and staying ahead in 2026 requires more than just traditional tactics. With search engines integrating advanced AI and user-focused metrics, businesses and content creators need to adapt their strategies to maintain visibility and drive traffic. Here are some essential...
2025 Year-End Review: The Biggest Trends in SEO, PPC & AI Search
It’s safe to say that the digital marketing landscape is evolving faster than ever. AI-driven technologies, shifting user behaviour, and increasing privacy expectations are reshaping how brands reach and engage their audiences. Whether you’re a marketer, business owner, or simply keeping an eye on where search is heading, understanding the...
Facebook Ads vs Instagram Ads: Which Delivers Better ROI?
Paid social media advertising is now a crucial component of most digital marketing strategies, but selecting the right platform can significantly impact your return on investment. Facebook and Instagram are both powerful advertising tools within Meta’s ecosystem, yet they behave differently in terms of audience, engagement and conversion performance. Understanding...