How to Make the Most of Your Email Marketing List
Abandoned Cart Emails
Sometimes they need a little nudge. It may be that a visitor really likes what you have to offer, and they need a discount to sweeten the deal. Between finding your product or service, they may have even forgotten all about what they were looking for in the first place and need a gentle reminder. According to the stats, 45% of abandoned cart emails are opened and 21% of those who click through go on to complete their purchase.
Personalisation
To build a relationship with your customers, you will really need to get to know them. A survey is a good place to start or if you have a fancy email automation tool, you can even create segments to target based on what they’ve ordered before and previous order history. A pet shop that sells food may choose to segment by pet and age. Even something as simple as addressing a customer by their name can go a long way and make them feel special.
Curated Content
It’s easy to put out emails. The trouble lies in putting your audience off with inundated emails that aren’t of any actual value. Segmentation will really help here but what you will need to do is put a plan together and look at how to keep your subscribers interested so that they don’t unsubscribe. Exclusive content like recipes, early access to offers and coupons are just a few examples of ways that you can add value.
Lapsed Customers
What you can also do is send follow up emails to lapsed customers that haven’t purchased from you in a while and send “we miss you” style emails to get them back on to your site.
Subject Lines and Previews
There’s your chance to reel them in. As you know, mailboxes can get cluttered so you will need to do some work to bypass the noise and catch a subscriber’s attention. Before hitting send on your campaigns, really get into the mind of your audience and what they’re interested in for an optimal open rate. Tools like Mailchimp are really friendly to use and help with this by displaying the content that will be visible and letting you make tweaks.
These are just a few ways that you can generate results through email marketing. If this is an area that you would like assistance with, we would be more than happy to help!
