Archive

EU Cookie Law

24th May 2012

The EU cookie law is a piece of privacy legislation that was initially adopted by all the countries in the EU on May 26th 2011. The law sets out to protect internet user data by requiring websites to gain consent from visitors when storing or receiving any information. The UK was given a year to comply with the law and from May26th 2012, website owners will have a responsibility to ensure that their website complies.

What is a cookie?

A cookie is a text file that stores data through the web browser. Cookies are designed to store information about the user through their browser, recording preferences to adjust future targeted advertising.

What you should do?

– At the very minimum, you should adjust your privacy policy to inform users that cookies are tracking their use.
– You should rename your privacy police “Privacy and Cookie Policy” and have a prominent link to the policy on your website.
– You should include a full list of cookies explaining their purpose
– Install an “Opt in/Opt out” cookie button for your website that informs users that cookies are being used and allowing them to easily opt out.

privacy policy john lewis

John Lewis has made changes in line with the law, changing the Privacy Policy to a “Privacy & Cookies” policy and replacing the small link at the bottom of the page with a more prominent link at the top

How will the law be enforced?

The ICO, who are in charge of enforcing the law have said they will not launch into sudden enforcement action and that it would use formal warnings before fining websites for not complying. Read the interview with David Smith, director of data protection at the ICO, for more information.


 

Lets Get Started Contact Us
Latest News
GPT-6 and Dex: The Future of Personalised AI
Artificial intelligence continues to move at a remarkable pace, and two recent developments underline how deeply AI is weaving itself into both professional and personal lives. OpenAI has revealed that GPT-6 will be able to “remember” users, creating a more personalised and seamless experience. At the same time, Dex, an...
Google Translate Launches Free Real-Time Voice Translation and AI Language Tools
Google has expanded the capabilities of its Translate app by introducing real-time voice translation and AI-powered language lessons. These updates make communication across different languages more seamless and accessible, offering opportunities for both individuals and businesses. Real-Time Conversations Made Simple The new feature allows users to speak directly into their...
Technical SEO for GEO: How Agencies Can Prepare Clients for AI-Driven Search
At Innermedia, we understand that the search landscape is changing rapidly. Traditional search engine optimisation remains essential, but the growing influence of AI-powered search means that businesses must now consider how their content appears in generative results as well. This is where Generative Engine Optimisation (GEO) comes in — combining...