Technical SEO for GEO: How Agencies Can Prepare Clients for AI-Driven Search
At Innermedia, we understand that the search landscape is changing rapidly. Traditional search engine optimisation remains essential, but the growing influence of AI-powered search means that businesses must now consider how their content appears in generative results as well. This is where Generative Engine Optimisation (GEO) comes in — combining tried-and-tested technical SEO with strategies that help websites gain visibility in AI-driven outputs.
When we work with clients, we emphasise that strong technical SEO is the foundation of any digital strategy. But to maximise visibility in generative search, it is vital to go a step further. Below are the four key pillars we recommend focusing on.
1. Schema Markup: Making Websites Easier for AI to Understand
Structured data has always been a core part of SEO, enabling search engines to interpret web content and serve it in rich results. With AI engines, this becomes even more important. Large language models favour structured, well-marked content because it makes their job of extracting and citing information easier.
As an agency, we help clients implement schema that boosts both rankings and generative visibility. Key types include:
- FAQ Page for clear Q&A formats.
- People to highlight the head teacher and key staff.
- Courses to flag up specific courses your business offers.
- How To for step-by-step instructions.
- Product / Service for detailed information about what you offer.
- Article / News Article with Author for trust signals and credibility.
- Organisation / Local Business to establish brand identity and local relevance.
By applying the right schema, we ensure client websites are structured for both traditional search and the new generation of AI-powered discovery.
2. Site Speed and Performance
Few things affect user experience and search performance more than site speed. For GEO, this remains critical. A fast, well-optimised site supports both human engagement and AI engines that prioritise accessible, efficient pages. At Innermedia, we regularly audit website performance to improve loading times, streamline code, and ensure technical best practice.
3. Content Structure for People and AI
Clear, well-organised content not only improves usability but also increases the chances of being cited in generative responses. AI engines look for content that is easy to break down into distinct, meaningful sections. This means logical headings, concise paragraphs, and pages that follow a clear flow. As an agency, we help clients create and refine content marketing strategies so they work for both users and AI engines.
4. Strong Technical Foundations
Behind every successful SEO campaign is a technically sound website. Crawlability, indexability, accessibility, and site health are non-negotiables if content is to perform in any search environment. Without this groundwork, even the best content may fail to appear in AI-generated summaries.
4. Website Authority
Even with flawless technical SEO, a site’s authority plays a crucial role in visibility. Search engines and AI models are more likely to trust and cite content from websites that demonstrate expertise, trustworthiness, and credibility. Building authority comes from consistent, high-quality content, strong internal structures, and importantly, external recognition.
Backlinking from reputable sites, digital PR, and long-term SEO efforts all strengthen authority. At Innermedia, we work with clients to develop strategies that not only optimise their websites but also establish them as trusted voices in their industries. Authority remains one of the most influential signals for both traditional rankings and AI-driven search.
Preparing Clients for the Future of Search
At Innermedia, we see GEO as the next evolution of SEO. By combining technical expertise with forward-thinking strategies, we help clients adapt to AI-driven search and maintain their visibility in an increasingly competitive digital landscape. Whether it’s schema implementation, performance optimisation, or long-term SEO support, our focus is always on future-proofing websites for success.
If you’d like to find out how we can future-proof your digital presence and improve your visibility in AI-powered search, get in touch with our team today.
