Archive

What Is The New PPC Search Max Feature?

PPC and Search Max
27th February 2025
According to House of Performance, Google Ads is reportedly developing a new feature called “Search Max.” This is aimed at enhancing ad performance through advanced automation and optimisation strategies. While official details are limited, early insights suggest that Search Max is designed to improve reach and drive higher conversions by automating search term matching and optimising URLs.

This new campaign type combines:

  • Search Term Matching: Expanding your reach beyond traditional keywords by combining Broad Match, Performance Max (Search), and Dynamic Search Ads (DSA). In other words, Google decides who sees your ads.
  • Text & URL Optimisation: Google’s AI will dynamically pick the best-performing URLs and tweak your ad copy based on the search query.

If you’re in the test group, you’ll see the option to enable Search Max inside Smart Bidding settings. From that point on, Google’s AI will take the wheel.

Digital Position says that the introduction of Search Max reflects Google’s ongoing commitment to leveraging artificial intelligence to optimise advertising strategies. By automating various aspects of ad delivery and content optimisation, Search Max aims to provide advertisers with a more efficient and effective way to reach their target audiences.

As this feature is still in development, advertisers are encouraged to stay informed about official announcements from Google to understand how Search Max can be integrated into their advertising strategies.

What More Do We Know?

In all honesty, not very much. We believe it may be similar to the Smart Matching feature which first appeared in 2021. While a short while ago, the usefulness of this feature may have been adapted into the new Search Max feature.

We predict more news will come within the next few months, in order for businesses to begin trialling its effectiveness, and seeing how it can be beneficial for future PPC campaigns.

An AI Solution

It is no secret that AI is being used a lot more within our content, views and to generate responses for users, develop strategies, and more. We believe the Search Max feature will help with this continued trend of implementing AI into many everyday aspects of digital marketing.

Interested in learning more about PPC in general? We have a team ready to take on your call, with top tier advice and support to help deliver your goals. Feel free to enquire today to learn more details.

Lets Get Started Contact Us
Latest News
Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Read Article
Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
Read Article
Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
Read Article
More News >