Archive

Google to Announce ‘Not Secure’ Forms from October 17

SSL Deadline Announced
21st August 2017

Google have been encouraging webmasters to add SSL/HTTPS to their sites for the last 3 years, even offering SEO benefits to people who adopt the 2048-bit key certificates on their sites. Most recently, Google have sent out email notifications via Search Console (previously Webmaster Tools) to let site owners know that web pages with forms will be marked as ‘not secure’ on Chrome if they are on a page without an SSL. These changes will come into effect from October 2017.

Google have warned that, “Beginning in October 2017, Chrome will show the ‘not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”

This is part of an ongoing push that will see criteria for ‘not secure’ warnings broaden over time. Google state that ultimately “Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network.”

Eventually, Google plans to show the ‘not secure’ warning for all HTTP pages, regardless of whether they have forms or whether they are viewed in Incognito mode. This means that migration to HTTPS and adoption of SSLs should be seen as a standard feature and a basic requirement for all websites, rather than enhanced security that is only relevant to e-commerce websites.

Lets Get Started Contact Us
Latest News
Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
End-of-Year Marketing Checklist: Getting Your Website Ready for the Festive Rush
As the year draws to a close, businesses across the UK are gearing up for one of the busiest times of the calendar — the festive season. Whether you’re an e-commerce brand preparing for a spike in sales or a service-based business looking to end the year strong, now is...