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Category: GEO

AEO Vs SEO

Why You Need Both SEO and AEO in 2026

Here is a question worth asking yourself: is your brand visible in AI-generated answers? Not just ranking on Google – but actually being cited when someone asks ChatGPT, Gemini, or Claude a question in your space? If you are not sure, or if you have assumed that your SEO work...
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Meta’s Andromeda Update: What It Means for Facebook and Instagram Advertising
Meta has introduced a major update to the way ads are delivered across Facebook and Instagram. The new system, called Andromeda, uses artificial intelligence to improve how ads are matched with users. Fully rolled out globally around October 2025, this update is designed to help Meta analyse millions of ads...
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How We Helped Collingham College Dominate Page One of Google
When Collingham College came to us, they had a clear goal: to be found by the right people at the right time. Prospective students and parents searching for educational opportunities needed to discover them online — and we made sure that happened.  Within just one year of implementing a focused...
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Study finds AI assistants reach 56% of global search engine activity
AI assistants are now responsible for 45 billion monthly sessions worldwide, representing roughly 56% of the volume generated by traditional search engines, according to new research from Graphite.io CEO Ethan Smith. The study combines web traffic and mobile app usage across major AI platforms to estimate overall activity. In the...
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