Archive

Month: September 2024

Search Console

How To Use Google Search Console To Your Advantage

In the realm of digital marketing and SEO, Google Search Console is an indispensable tool that offers a treasure trove of insights to enhance your website’s performance and visibility. Whether you’re a seasoned SEO expert or a beginner, understanding how to leverage Search Console can significantly impact your site’s search...

August 2024 Algorithm Updates: Have They Affected Your Website?

Key takeaways: A core algorithm update was rolled out in August 2024, lasting 19 days, one of the longest core updates to be released. Many websites are reporting usual fluctuations, while others are seeing huge drops in keyword performance and traffic. Google has provided support to those sites that aren’t...
Google Algorithms
SEO

SEO Secrets: How to Rank #1 on Google in 2024

In the fast-evolving world of digital marketing, staying ahead of SEO trends is crucial for achieving top rankings on Google. As we move through 2024, understanding and leveraging the latest SEO strategies can make a significant difference. Here are some key insights and tactics to help you rank #1 on...

Why Is Duplicate Content Bad For SEO?

In the ever-evolving landscape of digital marketing, SEO remains a critical strategy for businesses looking to increase their online visibility. One of the key challenges in maintaining effective SEO is managing duplicate content. Understanding why duplicate content is detrimental to SEO can help website owners and marketers implement better content...
content for SEO
website audit

How to Audit Your Website: A Comprehensive Guide

In today’s digital age, your website is often the first point of contact between your business and potential customers. To ensure it performs at its best, a regular website audit is essential. Auditing your website helps identify areas for improvement, optimise user experience, and enhance your site’s performance and search...
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Latest News
Innermedia strengthens brand and design capability with Mercer acquisition
Innermedia, a fully in-house digital agency offering an open, consultative approach to help clients across the world create successful digital strategies, has strengthened its brand and design capability through the acquisition of Mercer, a highly respected design and brand agency with more than 25 years’ experience working with both schools...
A Simple Guide to Digital Marketing in 2026
Digital marketing in 2026 is less about chasing the latest trend and more about doing the fundamentals well. With new platforms, AI tools and changing consumer behaviour, it’s easy for brands to feel overwhelmed. The reality is that successful digital marketing today is built on clarity, consistency and smart decision-making....
2026 SEO Tips to Keep in Mind
Search engine optimisation (SEO) continues to evolve at a rapid pace, and staying ahead in 2026 requires more than just traditional tactics. With search engines integrating advanced AI and user-focused metrics, businesses and content creators need to adapt their strategies to maintain visibility and drive traffic. Here are some essential...