Archive

Month: March 2018

How to Optimise Content for the Google Featured Snippet Box

The Google Featured Snippet Box, which allows increased brand exposure, has significantly altered the way in which SERPs are being presented. Despite the fact that many SEO experts were initially quite concerned that Featured Snippets would reduce the click-through-rate, they have fortunately had the opposite effect. The question is; what do...
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SEO Strategies That Actually Drive Organic Growth
SEO in 2026 looks very different from what it did even a few years ago. Algorithm updates are faster, AI-generated content is everywhere, and search engines are more sophisticated than ever. Yet despite all the change, one thing remains constant: sustainable organic growth comes from strategy, not shortcuts. Here’s what’s...
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Google Rolls Out AI-Powered Configuration Tool in Search Console to All Users
More than two months after first introducing it in testing, Google has officially rolled out its AI-powered configuration tool in Search Console to all users. In a post on LinkedIn, Google announced: “The Search Console’s new AI-powered configuration is now available to everyone!” What the AI-powered configuration does The new...
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Innermedia expands digital capability through Blue Sword merger
Innermedia, a fully in-house digital agency delivering AI-driven marketing, website development and long-term digital strategy, has announced its merger with Blue Sword Ltd, a Glasgow-based digital marketing agency specialising in website design, SEO, PPC and social media marketing. The merger represents a strategic expansion of Innermedia’s digital capability, bringing together...
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