Archive

Month: February 2012

Innermedia’s Visit to the TFM&A Exhibition

The Technology for Marketing & Advertising (TFM&A) Exhibition held at Earls Court Two is the largest and longest running exhibition of its type in the UK marketing industry. Some of the Innermedia team were in attendance at the event on Tuesday 28th of February, to have a look around and...

Does Social Media Have A New Home?

This week we saw something very strange happen over in the U.S.A. A quiet neighbourhood in a Los Angeles suburb was transformed when a house on the street was painted orange and green with social media logos such as Facebook and Twitter printed on the wall. But this wasn’t a...

Comedy in 140 characters: The art of Twitter humour

We’ve all fancied ourselves as a bit of a comedian at some point in our lives but are we really that funny? One of the best way to interact through Twitter is to be funny, but can we get our humour across in 140 characters? The art of Twitter humour...

We are proud to launch the new Merlin Sponsorship website.

Merlin is one of the world’s largest visitor attraction operators with over 41 million global visitors each year to their top attractions such as Thorpe Park, Alton Towers, Madame Tussauds and the London Eye. They wanted a website that would showcase the opportunities for other companies to increase their brand...
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Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
End-of-Year Marketing Checklist: Getting Your Website Ready for the Festive Rush
As the year draws to a close, businesses across the UK are gearing up for one of the busiest times of the calendar — the festive season. Whether you’re an e-commerce brand preparing for a spike in sales or a service-based business looking to end the year strong, now is...