Archive

Content is Crucial!

28th March 2012

Why is content so important? Why do online marketing companies swear by it?

Content is crucial!

When clients ask us what would make their online campaign more effective we always say ” content is key”.

Good content is so important because it:

• Engages potential customers
• Increases your relevance to targeted keywords
• Increases your search engine ranking positions, which in effect increases your traffic
• Increases the changes of being linked to from other sites.

Good content isn’t just good for search engine optimisation. It’s vital to your email marketing, your PPC and your social media! With the clocks going forward, the sun shining and the Innermedia content team in their most generous mood yet. . . We feel it’s time to have some free giveaways!

What are we giving away? You guessed it. . . Content.

We are giving away five bespoke articles. All you have to do is like us on Facebook and you’ll automatically be entered into our competition draw. All winners will be announced on our Facebook page, so keep checking there for regular updates.

www.facebook.com/Innermedia

author avatar
spencer
Lets Get Started Contact Us
Latest News
How Are AI Google Results Affecting SEO?
Search engine optimisation is undergoing one of its biggest shifts in decades. With Google increasingly using artificial intelligence to generate answers directly in search results—through features like AI Overviews and generative summaries—the traditional rules of SEO are being rewritten. For businesses, marketers, and content creators, the key question is how do...
Innermedia strengthens brand and design capability with Mercer acquisition
Innermedia, a fully in-house digital agency offering an open, consultative approach to help clients across the world create successful digital strategies, has strengthened its brand and design capability through the acquisition of Mercer, a highly respected design and brand agency with more than 25 years’ experience working with both schools...
A Simple Guide to Digital Marketing in 2026
Digital marketing in 2026 is less about chasing the latest trend and more about doing the fundamentals well. With new platforms, AI tools and changing consumer behaviour, it’s easy for brands to feel overwhelmed. The reality is that successful digital marketing today is built on clarity, consistency and smart decision-making....