Archive

What Is The New PPC Search Max Feature?

PPC and Search Max
27th February 2025
According to House of Performance, Google Ads is reportedly developing a new feature called “Search Max.” This is aimed at enhancing ad performance through advanced automation and optimisation strategies. While official details are limited, early insights suggest that Search Max is designed to improve reach and drive higher conversions by automating search term matching and optimising URLs.

This new campaign type combines:

  • Search Term Matching: Expanding your reach beyond traditional keywords by combining Broad Match, Performance Max (Search), and Dynamic Search Ads (DSA). In other words, Google decides who sees your ads.
  • Text & URL Optimisation: Google’s AI will dynamically pick the best-performing URLs and tweak your ad copy based on the search query.

If you’re in the test group, you’ll see the option to enable Search Max inside Smart Bidding settings. From that point on, Google’s AI will take the wheel.

Digital Position says that the introduction of Search Max reflects Google’s ongoing commitment to leveraging artificial intelligence to optimise advertising strategies. By automating various aspects of ad delivery and content optimisation, Search Max aims to provide advertisers with a more efficient and effective way to reach their target audiences.

As this feature is still in development, advertisers are encouraged to stay informed about official announcements from Google to understand how Search Max can be integrated into their advertising strategies.

What More Do We Know?

In all honesty, not very much. We believe it may be similar to the Smart Matching feature which first appeared in 2021. While a short while ago, the usefulness of this feature may have been adapted into the new Search Max feature.

We predict more news will come within the next few months, in order for businesses to begin trialling its effectiveness, and seeing how it can be beneficial for future PPC campaigns.

An AI Solution

It is no secret that AI is being used a lot more within our content, views and to generate responses for users, develop strategies, and more. We believe the Search Max feature will help with this continued trend of implementing AI into many everyday aspects of digital marketing.

Interested in learning more about PPC in general? We have a team ready to take on your call, with top tier advice and support to help deliver your goals. Feel free to enquire today to learn more details.

Lets Get Started Contact Us
Latest News
Halfway Through 2025: 5 Digital Marketing Metrics to Review This June
As we hit the halfway point of 2025, it’s the perfect time to reflect on your digital marketing strategies and assess how well they’re performing. June is an excellent opportunity to review key metrics to ensure you’re on track to meet your goals for the year. Here are five essential...
Read Article
SEO vs. PPC: Which Strategy Delivers the Best ROI?
When it comes to digital marketing, businesses often debate whether to invest in Search Engine Optimisation (SEO) or Pay-Per-Click (PPC) advertising. Both strategies have their advantages, but which one delivers the best return on investment (ROI)? The answer depends on factors like budget, business goals, and competition. In this blog,...
Read Article
5 Reasons You’re Not Seeing Results with SEO
SEO is one of the most powerful tools for increasing website traffic and growing your online presence, but it can be frustrating when you don’t see the results you expect. If your rankings aren’t improving or your organic traffic is stagnant, it’s time to take a closer look at what...
Read Article
More News >