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Google Adwords Earns $100 Million per day for Google

26th October 2012

This quarter’s numbers for Google disappointed some investors and last week we saw a messy situation unfold as figures were released too early, leaving Google with no option but to put trading on hold.

Despite this situation, concerns have been wiped away quickly with some of the latest statistics released about Google’s core profit generating tool, Google Adwords.

A new study from WordStream reveals that Google is earning $100 million a day through Adwords as it serves 5.5 billion impressions on Google search alone.

Based on the information released showing that Google’s ad revenue for the last quarter was $10.86 billion, we know that Google is making, on average, $121 million per day from Google Adwords.

It’s not just good news for Google, it’s also good news for the companies and advertisers that are using it. Why?

1)    The cost per click is going down, making it a cheaper form of advertising.
2)    The audience is growing. Google said that clicks and impressions have increased to record highs.

Are you interested in PPC advertising for Google Adwords? If you are, give the team at Innermedia a call.

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