Archive

Google Chrome is Now Marking HTTP Sites “Not Secure”

24th July 2018

In an effort to make the Internet a more secure environment for users, Google Chrome has now started marking all plain HTTP sites “not secure” by means of a label next to the URL. Webmasters were given over six months’ notice of this change, but so far only a subset of HTTP pages were labelled “not secure”. Today, on the 24th July 2018, that will change.

What Does HTTPS Do?

Back in 2015, Google Chrome started to index HTTPS pages by default and other large corporations such as Apple have also been encouraging its use.

Simply put, HTTPS blocks misuse of a website, preventing malicious attackers from manipulating the communications between the website and the user. It is a necessity for various new browser features, including taking pictures, recording audio and allowing offline app experiences. If you require some assistance with transitioning your website to HTTPS, Google’s set-up guides can help. You are also welcome to call us on 01707 875 721 and a member of our team will happily answer any questions you may have.

Even if your website does not ask for payment information or any other private data, it is important that you update your website to HTTPS URLs as soon as possible.  If you don’t, it is highly likely that your rankings and website traffic will suffer and your bounce rate will increase.

Lets Get Started Contact Us
Latest News
Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
End-of-Year Marketing Checklist: Getting Your Website Ready for the Festive Rush
As the year draws to a close, businesses across the UK are gearing up for one of the busiest times of the calendar — the festive season. Whether you’re an e-commerce brand preparing for a spike in sales or a service-based business looking to end the year strong, now is...
Why Backlinks Are More Powerful Than Ever in 2025
In today’s fast-changing search landscape, one thing has become increasingly clear: backlinks are more valuable than ever. As search engines and AI-driven systems continue to evolve, they rely more heavily on external trust signals to decide which websites deserve authority and visibility. A strong backlink profile is now one of...