Archive

Month: September 2024

Search Console

How To Use Google Search Console To Your Advantage

In the realm of digital marketing and SEO, Google Search Console is an indispensable tool that offers a treasure trove of insights to enhance your website’s performance and visibility. Whether you’re a seasoned SEO expert or a beginner, understanding how to leverage Search Console can significantly impact your site’s search...

August 2024 Algorithm Updates: Have They Affected Your Website?

Key takeaways: A core algorithm update was rolled out in August 2024, lasting 19 days, one of the longest core updates to be released. Many websites are reporting usual fluctuations, while others are seeing huge drops in keyword performance and traffic. Google has provided support to those sites that aren’t...
Google Algorithms
SEO

SEO Secrets: How to Rank #1 on Google in 2024

In the fast-evolving world of digital marketing, staying ahead of SEO trends is crucial for achieving top rankings on Google. As we move through 2024, understanding and leveraging the latest SEO strategies can make a significant difference. Here are some key insights and tactics to help you rank #1 on...

Why Is Duplicate Content Bad For SEO?

In the ever-evolving landscape of digital marketing, SEO remains a critical strategy for businesses looking to increase their online visibility. One of the key challenges in maintaining effective SEO is managing duplicate content. Understanding why duplicate content is detrimental to SEO can help website owners and marketers implement better content...
content for SEO
website audit

How to Audit Your Website: A Comprehensive Guide

In today’s digital age, your website is often the first point of contact between your business and potential customers. To ensure it performs at its best, a regular website audit is essential. Auditing your website helps identify areas for improvement, optimise user experience, and enhance your site’s performance and search...
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Latest News
Why Backlinks Are More Powerful Than Ever in 2025
In today’s fast-changing search landscape, one thing has become increasingly clear: backlinks are more valuable than ever. As search engines and AI-driven systems continue to evolve, they rely more heavily on external trust signals to decide which websites deserve authority and visibility. A strong backlink profile is now one of...
BrightonSEO October 2025: Key Takeaways and Industry Insights
Attending BrightonSEO is always a highlight of the year for our team at Innermedia, and the October 2025 conference certainly did not disappoint. The event once again brought together some of the brightest minds in digital marketing, offering fresh perspectives, innovative ideas and practical takeaways to help marketers stay ahead...
OpenAI Launches ChatGPT Atlas: A Bold New Take on Web Browsing
In a move that could redefine how people interact with the internet, OpenAI has unveiled ChatGPT Atlas, an artificial intelligence–powered web browser designed to challenge giants like Google Chrome and Microsoft Edge. Atlas is being touted as the first browser “built around ChatGPT,” reflecting OpenAI’s broader ambition to make conversational...