Archive

Month: February 2024

online shopping

Tips for Overcoming Common Online Customer Acquisition Challenges

In the ever-expanding digital marketplace, where opportunities abound, customer acquisition stands as a fundamental challenge for businesses seeking to thrive online. The journey from attracting potential customers to converting them into loyal patrons is rife with obstacles. Read on to learn more about some of the common challenges faced by...

5 SEO Blog Title Mistakes to Avoid in 2024

In the ever-evolving realm of digital marketing, Search Engine Optimisation remains a critical aspect of ensuring online visibility and driving organic traffic to your website. As we step into 2024, staying abreast of the latest SEO trends is paramount. One often overlooked element is the art of crafting compelling blog...
Digital Marketing
Editorial Use Only - Google Algorithm Updates

How Does A Google Algorithm Update Affect Your Website?

In the vast landscape of the internet, Google reigns supreme as the primary gateway for users seeking information, services, and products. With billions of searches conducted daily, the search engine giant continually refines its algorithms to deliver the most relevant and high-quality content to users. However, for website owners and...

What Is the Role of AI in Search Marketing?

As we step into the heart of the digital age, the role of Artificial Intelligence (AI) in shaping our online experiences has become increasingly profound. In the dynamic realm of internet search, 2024 marks a pivotal moment where AI is not just a supporting player but a transformative force. So,...
AI
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GPT-6 and Dex: The Future of Personalised AI
Artificial intelligence continues to move at a remarkable pace, and two recent developments underline how deeply AI is weaving itself into both professional and personal lives. OpenAI has revealed that GPT-6 will be able to “remember” users, creating a more personalised and seamless experience. At the same time, Dex, an...
Google Translate Launches Free Real-Time Voice Translation and AI Language Tools
Google has expanded the capabilities of its Translate app by introducing real-time voice translation and AI-powered language lessons. These updates make communication across different languages more seamless and accessible, offering opportunities for both individuals and businesses. Real-Time Conversations Made Simple The new feature allows users to speak directly into their...
Technical SEO for GEO: How Agencies Can Prepare Clients for AI-Driven Search
At Innermedia, we understand that the search landscape is changing rapidly. Traditional search engine optimisation remains essential, but the growing influence of AI-powered search means that businesses must now consider how their content appears in generative results as well. This is where Generative Engine Optimisation (GEO) comes in — combining...