Archive

Month: December 2023

SEO 2024

Top SEO Strategies to Prioritise for Success in 2024

In the ever-evolving landscape of online business, staying ahead of the curve in search engine optimisation is crucial for maintaining visibility and driving organic traffic to your website. As we head into 2024, the digital realm continues to evolve, presenting new challenges and opportunities for businesses striving to rank higher...

Google Consent Mode v2: Everything You Need To Know

From March 2024, the use of Google Ads and Analytics will require a Google Certified CMP (Consent Management Platform) compatible with Consent Mode v2. Google Consent Mode is now mandatory for tracking, and it’s essential that the consent management platform is Google-certified. The implementation period for this requirement extends until...
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Why is Local SEO Important?

Unveiling the Power of Local SEO: Why It’s Crucial for Your Business

In the ever-evolving landscape of digital marketing, businesses are continually exploring new strategies to stand out amidst fierce competition. One such strategy that has gained immense significance in recent years is Local SEO. While SEO has been a cornerstone for online visibility, the focus on local optimisation has become increasingly...
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GPT-6 and Dex: The Future of Personalised AI
Artificial intelligence continues to move at a remarkable pace, and two recent developments underline how deeply AI is weaving itself into both professional and personal lives. OpenAI has revealed that GPT-6 will be able to “remember” users, creating a more personalised and seamless experience. At the same time, Dex, an...
Google Translate Launches Free Real-Time Voice Translation and AI Language Tools
Google has expanded the capabilities of its Translate app by introducing real-time voice translation and AI-powered language lessons. These updates make communication across different languages more seamless and accessible, offering opportunities for both individuals and businesses. Real-Time Conversations Made Simple The new feature allows users to speak directly into their...
Technical SEO for GEO: How Agencies Can Prepare Clients for AI-Driven Search
At Innermedia, we understand that the search landscape is changing rapidly. Traditional search engine optimisation remains essential, but the growing influence of AI-powered search means that businesses must now consider how their content appears in generative results as well. This is where Generative Engine Optimisation (GEO) comes in — combining...