Archive

Month: October 2020

Magnet inside of a computer

Inbound vs. Outbound Marketing

Inbound and outbound marketing don’t necessarily have to be rivals, but it is important to know the difference so that you can tailor your approach to suit your goals. While outbound marketing is more traditional, it can be seen as quite invasive, which is why marketeers are moving to more...
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How AI Is Transforming Web Design in 2025
Artificial Intelligence (AI) has been steadily reshaping the digital world, and in 2025 it has become one of the most influential forces in web design. From creating personalised user experiences to streamlining development processes, AI is helping businesses and designers alike to build smarter, faster, and more engaging websites. Let’s...
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Does Schema Quality Influence Google’s AI Overviews?
At Innermedia, we are always testing and reviewing how Google’s evolving search features affect visibility. One area sparking debate in the SEO community is whether structured data (schema) helps pages appear in Google’s new AI Overviews. A recent controlled experiment has shed light on this question – and the findings...
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OpenAI for Greece: Empowering Education and Innovation
September marked an exciting milestone for Greece’s technology and education landscape. The launch of OpenAI for Greece marked a ground-breaking partnership between OpenAI, the Government of the Hellenic Republic, the Onassis Foundation, and Endeavor Greece. This initiative will bring world-class AI tools into secondary education and accelerate innovation across the...
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