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Month: April 2020

influencer marketing

How is COVID-19 Affecting Influencer Marketing?

COVID-19 has had an undeniable impact on many industries, including influencer marketing. For those of you who don’t know, ‘influencer marketing’ is similar to celebrity endorsement in that it involves brands working with people who have the power to sway purchasing decisions because of their authority in the online sphere....
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Organic Search Is Changing Fast. Here’s How Smart Brands Are Adapting
For over two decades, organic search has been the backbone of digital visibility. Businesses invested in SEO, created valuable content and earned rankings that drove sustainable traffic. But search is changing. Fast. The rise of AI-powered search experiences, zero-click results and conversational engines like ChatGPT is fundamentally reshaping how people...
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SEO Strategies That Actually Drive Organic Growth
SEO in 2026 looks very different from what it did even a few years ago. Algorithm updates are faster, AI-generated content is everywhere, and search engines are more sophisticated than ever. Yet despite all the change, one thing remains constant: sustainable organic growth comes from strategy, not shortcuts. Here’s what’s...
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Google Rolls Out AI-Powered Configuration Tool in Search Console to All Users
More than two months after first introducing it in testing, Google has officially rolled out its AI-powered configuration tool in Search Console to all users. In a post on LinkedIn, Google announced: “The Search Console’s new AI-powered configuration is now available to everyone!” What the AI-powered configuration does The new...
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