Archive

Month: August 2014

Should I Redesign My Website?

For most businesses, the website (and homepage in particular) forms the first impression for the majority of customers – your website needs to be easy to navigate, attractive, fast, and it needs to meet your visitors’ expectations. However, website redesign can be a time-consuming and costly exercise, so despite the enormous...

How to Choose Between SEO and PPC (Spoiler: You Don’t Have To)

Choosing where to allocate budget is an incredibly difficult task – especially when it comes to different digital channels. But the truth is that it’s a mistake to choose between them rather than finding great ways to make them work together. It’s best to vary your traffic generating activities online,...
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Facebook Ads vs Instagram Ads: Which Delivers Better ROI?
Paid social media advertising is now a crucial component of most digital marketing strategies, but selecting the right platform can significantly impact your return on investment. Facebook and Instagram are both powerful advertising tools within Meta’s ecosystem, yet they behave differently in terms of audience, engagement and conversion performance. Understanding...
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How AI Search Is Changing Visibility and What Your Brand Must Do Next
Search is undergoing one of the most significant shifts in its history. The rapid rise of AI-driven results is changing how information is discovered, interpreted and delivered to users. This development represents far more than a technical update to SEO. It is a fundamental rethinking of how visibility works online....
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Stop Choosing: You Need SEO and AI Search Working Together
As AI-driven discovery tools and search engines evolve, one prevailing narrative is that you must choose between focusing on traditional search engine optimisation (SEO) and optimising for AI platforms. This is a misleading binary. The reality is: you need to engage both channels, search engines like Google and AI-powered tools...
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