Archive

Month: August 2014

Should I Redesign My Website?

For most businesses, the website (and homepage in particular) forms the first impression for the majority of customers – your website needs to be easy to navigate, attractive, fast, and it needs to meet your visitors’ expectations. However, website redesign can be a time-consuming and costly exercise, so despite the enormous...

How to Choose Between SEO and PPC (Spoiler: You Don’t Have To)

Choosing where to allocate budget is an incredibly difficult task – especially when it comes to different digital channels. But the truth is that it’s a mistake to choose between them rather than finding great ways to make them work together. It’s best to vary your traffic generating activities online,...
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Halfway Through 2025: 5 Digital Marketing Metrics to Review This June
As we hit the halfway point of 2025, it’s the perfect time to reflect on your digital marketing strategies and assess how well they’re performing. June is an excellent opportunity to review key metrics to ensure you’re on track to meet your goals for the year. Here are five essential...
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SEO vs. PPC: Which Strategy Delivers the Best ROI?
When it comes to digital marketing, businesses often debate whether to invest in Search Engine Optimisation (SEO) or Pay-Per-Click (PPC) advertising. Both strategies have their advantages, but which one delivers the best return on investment (ROI)? The answer depends on factors like budget, business goals, and competition. In this blog,...
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5 Reasons You’re Not Seeing Results with SEO
SEO is one of the most powerful tools for increasing website traffic and growing your online presence, but it can be frustrating when you don’t see the results you expect. If your rankings aren’t improving or your organic traffic is stagnant, it’s time to take a closer look at what...
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