Archive

Month: September 2012

Apple launches with “disastrous” new Maps app

iPhone users and fans of Apple have reacted with anger and frustration at the new maps application launched yesterday on the iPhone. Many of the users have reported that the app doesn’t live up to the former Google Maps application which Apple decided to replace in favour of their own....

Roundup Of Adverts That Caught Our Eye Recently

As a marketing agency ourselves we are appreciative of the traditional advertising and marketing campaigns we see every day. We decided to bring together the top 3 Ads we have seen recently and a little bit about why we liked them so much, unsurprising the list is dominated by Ads...

Increasing Your School’s Online Presence Through SEO

The online presence of your school is vitally important in order for you to continue to appeal to prospective students and parents, as well as compete and stand out from the growing number of schools with similar offerings. However, just simply having a website for your school and hoping for...
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Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
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Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
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Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
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