Archive

Month: September 2012

Apple launches with “disastrous” new Maps app

iPhone users and fans of Apple have reacted with anger and frustration at the new maps application launched yesterday on the iPhone. Many of the users have reported that the app doesn’t live up to the former Google Maps application which Apple decided to replace in favour of their own....

Roundup Of Adverts That Caught Our Eye Recently

As a marketing agency ourselves we are appreciative of the traditional advertising and marketing campaigns we see every day. We decided to bring together the top 3 Ads we have seen recently and a little bit about why we liked them so much, unsurprising the list is dominated by Ads...

Increasing Your School’s Online Presence Through SEO

The online presence of your school is vitally important in order for you to continue to appeal to prospective students and parents, as well as compete and stand out from the growing number of schools with similar offerings. However, just simply having a website for your school and hoping for...
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The Future of Search: How AI is Transforming Digital Marketing in 2026
Artificial intelligence is already reshaping how people search, interact with content and make purchasing decisions. As we approach 2026, this evolution is accelerating. Search is becoming more conversational, predictive and personalised, which means brands must adapt to stay visible and relevant. At Innermedia, we believe that success in this new...
Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...