Archive

Month: February 2012

Innermedia’s Visit to the TFM&A Exhibition

The Technology for Marketing & Advertising (TFM&A) Exhibition held at Earls Court Two is the largest and longest running exhibition of its type in the UK marketing industry. Some of the Innermedia team were in attendance at the event on Tuesday 28th of February, to have a look around and...

Does Social Media Have A New Home?

This week we saw something very strange happen over in the U.S.A. A quiet neighbourhood in a Los Angeles suburb was transformed when a house on the street was painted orange and green with social media logos such as Facebook and Twitter printed on the wall. But this wasn’t a...

Comedy in 140 characters: The art of Twitter humour

We’ve all fancied ourselves as a bit of a comedian at some point in our lives but are we really that funny? One of the best way to interact through Twitter is to be funny, but can we get our humour across in 140 characters? The art of Twitter humour...

We are proud to launch the new Merlin Sponsorship website.

Merlin is one of the world’s largest visitor attraction operators with over 41 million global visitors each year to their top attractions such as Thorpe Park, Alton Towers, Madame Tussauds and the London Eye. They wanted a website that would showcase the opportunities for other companies to increase their brand...
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Facebook Ads vs Instagram Ads: Which Delivers Better ROI?
Paid social media advertising is now a crucial component of most digital marketing strategies, but selecting the right platform can significantly impact your return on investment. Facebook and Instagram are both powerful advertising tools within Meta’s ecosystem, yet they behave differently in terms of audience, engagement and conversion performance. Understanding...
How AI Search Is Changing Visibility and What Your Brand Must Do Next
Search is undergoing one of the most significant shifts in its history. The rapid rise of AI-driven results is changing how information is discovered, interpreted and delivered to users. This development represents far more than a technical update to SEO. It is a fundamental rethinking of how visibility works online....
Stop Choosing: You Need SEO and AI Search Working Together
As AI-driven discovery tools and search engines evolve, one prevailing narrative is that you must choose between focusing on traditional search engine optimisation (SEO) and optimising for AI platforms. This is a misleading binary. The reality is: you need to engage both channels, search engines like Google and AI-powered tools...