Gengigel

Gengigel is a brand represented by Dent-O-Care, the first oral hygiene specialist in the UK. They manage brands from around the world to sell their products in the British market. As a new offering, Gengigel needed a brand new website and campaigns to raise awareness and drive sales for the Gengigel range of products.

desktop version
ipad version
iphone version
CLICK SCREEN TO SCROLL

Gengigel

The challenge was to create a clean and attractive site that has the content and imagery that appeals to both consumers and dental professions who may want to stock the brand at their practices, rather than buying in single units. We planned the website to contain information on the products, conditions that products treat, and information for clinicians so that they can easily see the benefits of recommending Gengigel products to their customers and request samples.

Banners on the site show off the product and clearly state the applications of each item in the range, while carousels offer people a single click through to further information or the e-commerce environment on the Dent-O-Care website.

A few months after the initial  website launch, we managed campaigns across Facebook, Twitter, and Adwords to increase awareness, jump-start their social presence, and to drive online sales.

 

After less than a week, the campaigns delivered:

2,650% more goal completions
208% higher conversion rate
1,006% more traffic
3,333% more traffic to the main product page

The conversion rate of 14% is in the top 10% of all online campaigns – the average for health and medical brands is 2.51% in search and 0.77% on the Google Display Network.

Lets Get Started Contact Us
Related Articles
Instagram Tests Hiding Like Counts
According to leaked information, many Instagram users in Canada will not be able to see how many likes other users are getting on their posts in the coming days. This test is designed to put the focus back on the photos, rather than on the popularity of other users. In...
Is Facebook Organic Marketing Dead?
Facebook has changed and if you work in a social media role, or look after your own business’s Facebook content, then you will have noticed that your organic marketing efforts are falling on deaf ears. The reach has declined and the engagement just isn’t there. So what can you do...
Local SEO – 5 Actionable Tips You Can Do Today
Did you know that according to Google 46% of searches made now have a local intent? What is Local SEO? Local SEO refers to the process of optimising your online presence for searches made in your local area or looking for results based on location. Here are 5 handy tips...