Creating an informed strategy is essential to digital success – without a coherent strategy and defined KPIs, there is no way to measure your efforts or to maintain a consistent approach to your digital marketing.
We work with you to analyse your current assets, put together a framework, and agree on a set of digital tools to help you best achieve your aims. While digital marketing used to be addressed as a subsection of marketing, the best approach is to integrate the digital component into all of your marketing work. We help you find the most efficient ways to do that with your current resources and offer additional solutions so that you can take your digital marketing further.
Assessing your current work lets us build on your existing framework and identify weaknesses, as well as understand what best facilitates your business. While we offer full web audits and social media audits as a separate service, this general digital audit forms the basis of all of our digital marketing work.
Creating a Plan
A digital strategy is essentially a plan for your online marketing. We discuss your requirements and define the scope to ensure that the strategy works with your available resources and your ultimate business aims. This plan can encompass social media, mobile, email, SEO, PPC, and content marketing, or focus on just a few of these.
Choosing Your Digital Platforms
Choosing the right digital platforms is essential. The optimum social network, advertising platforms, and linking practices help you to reach your key audience and to make the most of your marketing efforts and budget. As well as recommending individual platforms, we offer a number of solutions to help you work more efficiently.
Measuring and Evaluating
Once the strategy has been implemented, our KPIs and existing framework help us to track how effective it is and whether it requires adjustment. While implementation has different stages, it’s vital that we continue to evaluate performance to optimise the campaigns and react to changes in engagement.