We look at ways you can make a valuable contribution to the conversation, without interrupting it and encourage you to build social media into your routine.
It is important that every company has at least a presence on a few networks that their customers use. It does have an effect on your organic positions – and in time this will become more influential.
Using Social Media
Social media platforms make up some of the most popular sites on the internet and can be even more influential than Google as people turn back to word of mouth referrals, reviews, and peer comments to decide where to spend. With a huge array of different social media sites and audiences numbering in the billions, it would be a mistake for any business to ignore social media.
SOCIAL MEDIA STRATEGY
Once you get in touch with us, our first step is to analyse your business, customer base, and the resources you have to maintain your social media presence. Our team creates a bespoke social media strategy based on this information to ensure that you are reaching the right people, at the right time, without spreading overextending your resources or maintaining an unsustainable presence.
If you already have profiles on one or more platforms, we will analyse your engagement and content shares to help you make the most of your profiles, increase interaction, and gain more traffic/conversions from these sites.
Social media closely ties into your content strategy – without good content and information, you will not be able to post anything substantial or provide value for your followers. That’s why we take a holistic approach to social media to help you represent your brand personality.
MAINTAINING AN ONLINE PRESENCE
Depending on your business’ internal resources, we may help you schedule updates, create policies, and set up profiles, or we can run your social media presence for you. Just let us know what you think you can manage, and we will work closely with your team to maintain your social media presence and help you gain more conversions from social media while maintaining a relationship with existing customers.
A solid social media policy helps you to maintain a consistent presence and avoid those gaffes that we hear about far too often. Our personal strategies always make sure that you are not expected to update too frequently and that you are putting your resources into the right place.
If you do have the in-house resources to maintain your profiles but don’t have the expertise, we can help. Our experts will put together personal guides and can train your staff on a one-off or regular basis.
We track results to show you how effective your efforts are. Our KPIs will depend on your initial aims, and we will advise on which elements to track in order to gain a full picture of your ROI and the benefits of using social media.