Keystone Trust

Keystone Trust are a group of qualified trust and estate practitioners in London. We created a site for them, and some time later they asked if we could give it another boost with some additional SEO work, which included content writing and link building.

As part of our SEO work, we made recommendations to build out their site and suggested that they maintain a more active presence on key social platforms, while we focused on improving their content and link profile.

KEYSTONE TRUST

Niche services such as trust administration often underestimate just how much good rankings can improve their conversions. In a few short months we saw substantial improvements in their conversions as well as their rankings, as people were finally finding their site and the services they needed.

We can see that the conversions increased at a much greater rate than the traffic – showing that more engaged visitors were accessing the site – and the client reported that phone calls also increased alongside online enquiries.

 

Improvements include:

Trust and Estate Practitioners London #23 to #6
School Fees Planning #85 to #13
Professional Trustee #32 to #12
Trust Administration #46 to #16
Properties in Trusts #52 to #6
Trust Set Up #75 to #18
Trust Inheritance #87 to #49

Compared to the previous year, they saw:

102% more traffic
179% more traffic from Google organic
100% more conversions
Lets Get Started Contact Us
Related Articles
The Benefits of A/B Testing
In an increasingly difficult world as a business, with customers requiring more and more needs, knowing where you stand with customers is often a mindfield. With split testing of your content, pay-per-click ads, landing pages and other advertising forms, you’re able to test how customers perceive your content and which...
Top Tips for Creating Powerful Social Video
There is no escaping the latest TikTok dances and viral sounds of social media. The rise of social video has firmly glued our eyes to our phones. In 2020 it was reported that the average person spent a whopping 100 minutes of their day consuming video content and it comes...
5 Things to Consider When Building Your Backlink Profile
Building quality backlinks to your website is a huge ranking indicator for Google, so if you want your website to perform well on the Search Engine Results Page (SERP), building up your backlink profile is certainly something you should focus on as part of your SEO strategy. What is a...