Keystone Trust

Keystone Trust are a group of qualified trust and estate practitioners in London. We created a site for them, and some time later they asked if we could give it another boost with some additional SEO work, which included content writing and link building.

As part of our SEO work, we made recommendations to build out their site and suggested that they maintain a more active presence on key social platforms, while we focused on improving their content and link profile.

KEYSTONE TRUST

Niche services such as trust administration often underestimate just how much good rankings can improve their conversions. In a few short months we saw substantial improvements in their conversions as well as their rankings, as people were finally finding their site and the services they needed.

We can see that the conversions increased at a much greater rate than the traffic – showing that more engaged visitors were accessing the site – and the client reported that phone calls also increased alongside online enquiries.

 

Improvements include:

Trust and Estate Practitioners London #23 to #6
School Fees Planning #85 to #13
Professional Trustee #32 to #12
Trust Administration #46 to #16
Properties in Trusts #52 to #6
Trust Set Up #75 to #18
Trust Inheritance #87 to #49

Compared to the previous year, they saw:

102% more traffic
179% more traffic from Google organic
100% more conversions
Lets Get Started Contact Us
Related Articles
Looking After Your Mental Health When Working from Home
Paying attention to our mental health at work has never been more important. Because of the Coronavirus pandemic many of us have gone from working in a busy office to permanently working in our homes. This has increased feeling of uncertainty, stress and loneliness. Alongside this, many of us are...
What Makes a Good Backlink?
Backlinks are now one of the most important ranking factors for search engines, and have been for quite some time. A backlink is a link from one domain to another – the higher the domain authority of the backlink is, the better your chances are at improving your own rankings....
Google Has Released a Broad Core Update
Every day, Google tends to release at least one minor change to help improve their search results. These changes typically go unnoticed, even by SEO experts, but sometimes they release a bigger update that is more discernible. These updates are designed to ensure the SERP is displaying the most relevant...