Keystone Trust

Keystone Trust are a group of qualified trust and estate practitioners in London. We created a site for them, and some time later they asked if we could give it another boost with some additional SEO work, which included content writing and link building.

As part of our SEO work, we made recommendations to build out their site and suggested that they maintain a more active presence on key social platforms, while we focused on improving their content and link profile.

KEYSTONE TRUST

Niche services such as trust administration often underestimate just how much good rankings can improve their conversions. In a few short months we saw substantial improvements in their conversions as well as their rankings, as people were finally finding their site and the services they needed.

We can see that the conversions increased at a much greater rate than the traffic – showing that more engaged visitors were accessing the site – and the client reported that phone calls also increased alongside online enquiries.

 

Improvements include:

Trust and Estate Practitioners London #23 to #6
School Fees Planning #85 to #13
Professional Trustee #32 to #12
Trust Administration #46 to #16
Properties in Trusts #52 to #6
Trust Set Up #75 to #18
Trust Inheritance #87 to #49

Compared to the previous year, they saw:

102% more traffic
179% more traffic from Google organic
100% more conversions
Lets Get Started Contact Us
Related Articles
Google Showing “Temporarily Closed” for Schools and Businesses
In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind,  it’s of...
3 Trends To Help Plan Your Social Media Strategy
Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
Why Your Website Should Not Be Running on HTTP
As well as providing crucial security and data integrity for both your website and the personal information of your users, HTTPS is a requirement for many recent browser features, especially those necessary for advanced web apps. In fact, it is sometimes referred to as “secure HTTP”. Even if your website does...