Keystone Trust are a group of qualified trust and estate practitioners in London. We created a site for them, and some time later they asked if we could give it another boost with some additional SEO work, which included content writing and link building.
As part of our SEO work, we made recommendations to build out their site and suggested that they maintain a more active presence on key social platforms, while we focused on improving their content and link profile.
Niche services such as trust administration often underestimate just how much good rankings can improve their conversions. In a few short months we saw substantial improvements in their conversions as well as their rankings, as people were finally finding their site and the services they needed.
We can see that the conversions increased at a much greater rate than the traffic – showing that more engaged visitors were accessing the site – and the client reported that phone calls also increased alongside online enquiries.
|Trust and Estate Practitioners London||#23 to #6|
|School Fees Planning||#85 to #13|
|Professional Trustee||#32 to #12|
|Trust Administration||#46 to #16|
|Properties in Trusts||#52 to #6|
|Trust Set Up||#75 to #18|
|Trust Inheritance||#87 to #49|
Compared to the previous year, they saw:
|179%||more traffic from Google organic|