Keystone Trust

Keystone Trust are a group of qualified trust and estate practitioners in London. We created a site for them, and some time later they asked if we could give it another boost with some additional SEO work, which included content writing and link building.

As part of our SEO work, we made recommendations to build out their site and suggested that they maintain a more active presence on key social platforms, while we focused on improving their content and link profile.

KEYSTONE TRUST

Niche services such as trust administration often underestimate just how much good rankings can improve their conversions. In a few short months we saw substantial improvements in their conversions as well as their rankings, as people were finally finding their site and the services they needed.

We can see that the conversions increased at a much greater rate than the traffic – showing that more engaged visitors were accessing the site – and the client reported that phone calls also increased alongside online enquiries.

 

Improvements include:

Trust and Estate Practitioners London #23 to #6
School Fees Planning #85 to #13
Professional Trustee #32 to #12
Trust Administration #46 to #16
Properties in Trusts #52 to #6
Trust Set Up #75 to #18
Trust Inheritance #87 to #49

Compared to the previous year, they saw:

102% more traffic
179% more traffic from Google organic
100% more conversions
Lets Get Started Contact Us
Related Articles
Instagram Tests Hiding Like Counts
According to leaked information, many Instagram users in Canada will not be able to see how many likes other users are getting on their posts in the coming days. This test is designed to put the focus back on the photos, rather than on the popularity of other users. In...
Is Facebook Organic Marketing Dead?
Facebook has changed and if you work in a social media role, or look after your own business’s Facebook content, then you will have noticed that your organic marketing efforts are falling on deaf ears. The reach has declined and the engagement just isn’t there. So what can you do...
Local SEO – 5 Actionable Tips You Can Do Today
Did you know that according to Google 46% of searches made now have a local intent? What is Local SEO? Local SEO refers to the process of optimising your online presence for searches made in your local area or looking for results based on location. Here are 5 handy tips...