duck

Duck Tape Colours

Duck Tape Colours came to us to find out how they could improve their website – their CMS was extremely difficult to use, and despite being a household name they were not ranking for their tape types or crafts.

desktop version
ipad version
iphone version
CLICK SCREEN TO SCROLL

DUCK TAPE COLOURS

The first step was moving their site to our CMS, giving us greater control over things like their architecture, metadata, and content. As part of this move, we updated their site structure with additional landing pages for their different product types and manually write metadata to make the most of the ranking opportunities that section of the site offers. Since moving their site, we have also been working with them on a monthly basis to improve their on-site content and rankings.

Despite having a lot of products, their site did not contain product descriptions or even copy on the landing pages, which reduced their changes of ranking on the first page. We worked through the site adding copy to top-level pages to offer visitors more information about their products and increase the volume of unique copy for Google.

CLIENT TESTIMONIAL

These guys know what they are doing and are at the forefront of this ever changing NEW discipline.They have helped us migrate and set up NEW websites, PLUS help us to track and measure our actions.

A real and valued extension to our team allowing us to focus on what we do best – Market No1 Tape Brands!

I have no hesitation in commending Innermedia.

You can see more reviews on TrustPilot

Comparing 2017 so far to 2015, they have seen:

51.39% more organic traffic
2,187.5% more traffic from Pinterest
100% more traffic from Reddit
24.25% more social traffic
710% traffic to key landing pages such as Glitter Duck Tape

Ranking movements include:

Coloured duck tape #3 to #1
Leopard print tape #10 to #1
Patterned duct tape #6 to #2
Duct tape retailer #55 to #5
Coloured tape #28 to #7
Metallic duck tape #38 to #8
 Tape rose #55 to #10
Metallic tape #59 to #16
Tape clothes #92 to #23
Lets Get Started Contact Us
Related Articles
The Benefits of A/B Testing
In an increasingly difficult world as a business, with customers requiring more and more needs, knowing where you stand with customers is often a mindfield. With split testing of your content, pay-per-click ads, landing pages and other advertising forms, you’re able to test how customers perceive your content and which...
Top Tips for Creating Powerful Social Video
There is no escaping the latest TikTok dances and viral sounds of social media. The rise of social video has firmly glued our eyes to our phones. In 2020 it was reported that the average person spent a whopping 100 minutes of their day consuming video content and it comes...
5 Things to Consider When Building Your Backlink Profile
Building quality backlinks to your website is a huge ranking indicator for Google, so if you want your website to perform well on the Search Engine Results Page (SERP), building up your backlink profile is certainly something you should focus on as part of your SEO strategy. What is a...