Duck Tape Colours

Duck Tape Colours came to us to find out how they could improve their website – their CMS was extremely difficult to use, and despite being a household name they were not ranking for their tape types or crafts.

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DUCK TAPE COLOURS

The first step was moving their site to our CMS, giving us greater control over things like their architecture, metadata, and content. As part of this move, we updated their site structure with additional landing pages for their different product types and manually write metadata to make the most of the ranking opportunities that section of the site offers. Since moving their site, we have also been working with them on a monthly basis to improve their on-site content and rankings.

Despite having a lot of products, their site did not contain product descriptions or even copy on the landing pages, which reduced their changes of ranking on the first page. We worked through the site adding copy to top-level pages to offer visitors more information about their products and increase the volume of unique copy for Google.

CLIENT TESTIMONIAL

These guys know what they are doing and are at the forefront of this ever changing NEW discipline.They have helped us migrate and set up NEW websites, PLUS help us to track and measure our actions.

A real and valued extension to our team allowing us to focus on what we do best – Market No1 Tape Brands!

I have no hesitation in commending Innermedia.

You can see more reviews on TrustPilot

Comparing 2017 so far to 2015, they have seen:

51.39% more organic traffic
2,187.5% more traffic from Pinterest
100% more traffic from Reddit
24.25% more social traffic
710% traffic to key landing pages such as Glitter Duck Tape

Ranking movements include:

Coloured duck tape #3 to #1
Leopard print tape #10 to #1
Patterned duct tape #6 to #2
Duct tape retailer #55 to #5
Coloured tape #28 to #7
Metallic duck tape #38 to #8
 Tape rose #55 to #10
Metallic tape #59 to #16
Tape clothes #92 to #23
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