duck

Duck Tape Colours

Duck Tape Colours came to us to find out how they could improve their website – their CMS was extremely difficult to use, and despite being a household name they were not ranking for their tape types or crafts.

desktop version
ipad version
iphone version
CLICK SCREEN TO SCROLL

DUCK TAPE COLOURS

The first step was moving their site to our CMS, giving us greater control over things like their architecture, metadata, and content. As part of this move, we updated their site structure with additional landing pages for their different product types and manually write metadata to make the most of the ranking opportunities that section of the site offers. Since moving their site, we have also been working with them on a monthly basis to improve their on-site content and rankings.

Despite having a lot of products, their site did not contain product descriptions or even copy on the landing pages, which reduced their changes of ranking on the first page. We worked through the site adding copy to top-level pages to offer visitors more information about their products and increase the volume of unique copy for Google.

CLIENT TESTIMONIAL

These guys know what they are doing and are at the forefront of this ever changing NEW discipline.They have helped us migrate and set up NEW websites, PLUS help us to track and measure our actions.

A real and valued extension to our team allowing us to focus on what we do best – Market No1 Tape Brands!

I have no hesitation in commending Innermedia.

You can see more reviews on TrustPilot

Comparing 2017 so far to 2015, they have seen:

51.39% more organic traffic
2,187.5% more traffic from Pinterest
100% more traffic from Reddit
24.25% more social traffic
710% traffic to key landing pages such as Glitter Duck Tape

Ranking movements include:

Coloured duck tape #3 to #1
Leopard print tape #10 to #1
Patterned duct tape #6 to #2
Duct tape retailer #55 to #5
Coloured tape #28 to #7
Metallic duck tape #38 to #8
 Tape rose #55 to #10
Metallic tape #59 to #16
Tape clothes #92 to #23
Lets Get Started Contact Us
Related Articles
Elevate Your Digital Presence: SEO Strategies for the New Year
With a new year just around the corner, now is the perfect time to reassess and revitalise your digital presence. Search Engine Optimisation (SEO) continues to be a crucial element in ensuring your online visibility and success. Here are some effective strategies and tips to up your SEO game in...
How To Curate User Generated Content
In the digital era, user-generated content (UGC) has become a driving force behind marketing strategies. Authentic, relatable, and diverse, UGC possesses a unique allure that traditional advertising struggles to match. From social media platforms to review sites and forums, consumers are actively engaging and creating content, offering valuable opportunities for...
SEO Tips for Beginners: Boosting Your Online Presence
Mastering Search Engine Optimisation has become increasingly vital in the ever-expanding digital realm. While SEO has been a staple for online success over the years, it’s evident that an escalating number of individuals are joining the SEO bandwagon each day. In this beginner-friendly guide, we’ll refresh your mind as we...