In The
Bag

In the Bag is a new business that creates promotional materials and merchandise for the film industry. They needed a site that showcased their approach, both in their visuals and on-site copy.

desktop version
ipad version
iphone version
CLICK SCREEN TO SCROLL

MATCHING THE BRIEF

The film industry relies heavily on connections rather than internet searches, so the format and feel of the website was the most important aspect (rather than making the site SEO-friendly).

We worked with the team to create a clean, modern, and simple site that showed off their unique products and promotions without getting bogged down in lists of products or available options. The idea was to give visitors a taster and encourage them to get in touch if they wanted to know more.

CLIENT TESTIMONIAL

Launching our business was a big step and we needed to know that the website was ‘right’, which is why we went to Innermedia. We’re a design-based business, so our clients have high expectations when it comes to how sites look and feel. They made a simple design for a site that will grow along with our business, which is exactly what we needed.

The promotions team also wrote the text and completely nailed our brand voice and personality. We’re really pleased with their work and would wholeheartedly recommend them to anybody.

You can see more reviews on TrustPilot

Copywriting with Personality

Getting the voice and tone right when writing web copy is essential – we needed to engage with In the Bag’s audience on their own terms and speaking in a way that felt authentic for the brand. As a young brand in an industry where formality isn’t part of the game, this meant using a more informal tone and adding a few jokes to connect with the audience. We loved getting to know the brand and channelling their personality to create web copy that really works.

www.inthebag.london

Lets Get Started Contact Us
Related Articles
The Power of Long Tail Keywords
In the vast and ever-evolving landscape of digital marketing, SEO stands as the cornerstone of online visibility. While many businesses and marketers focus on targeting high-volume, competitive keywords, there’s a hidden treasure trove waiting to be discovered – the power of long-tail keywords. The Basics of Long Tail Keywords Long...
Why a Structured Sitemap is Important for Your Website
In the vast digital landscape of the internet, a website’s success hinges not only on its design and content but also on its underlying structure. One crucial element of this structure is the sitemap—a hierarchical representation of a website’s pages that serves as a roadmap for both users and search...
Mastering Full-Funnel PPC: A Guide to Driving Conversions
PPC (Pay-Per-Click) advertising is a powerful digital marketing strategy that allows businesses to reach their target audience and drive conversions effectively. While many marketers focus on driving immediate sales with PPC campaigns, adopting a full-funnel approach can unlock even greater potential by targeting users at every stage of the buyer’s...