In the Bag is a new business that creates promotional materials and merchandise for the film industry. They needed a site that showcased their approach, both in their visuals and on-site copy.
MATCHING THE BRIEF
The film industry relies heavily on connections rather than internet searches, so the format and feel of the website was the most important aspect (rather than making the site SEO-friendly).
We worked with the team to create a clean, modern, and simple site that showed off their unique products and promotions without getting bogged down in lists of products or available options. The idea was to give visitors a taster and encourage them to get in touch if they wanted to know more.
Launching our business was a big step and we needed to know that the website was ‘right’, which is why we went to Innermedia. We’re a design-based business, so our clients have high expectations when it comes to how sites look and feel. They made a simple design for a site that will grow along with our business, which is exactly what we needed.
The promotions team also wrote the text and completely nailed our brand voice and personality. We’re really pleased with their work and would wholeheartedly recommend them to anybody.
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Copywriting with Personality
Getting the voice and tone right when writing web copy is essential – we needed to engage with In the Bag’s audience on their own terms and speaking in a way that felt authentic for the brand. As a young brand in an industry where formality isn’t part of the game, this meant using a more informal tone and adding a few jokes to connect with the audience. We loved getting to know the brand and channelling their personality to create web copy that really works.