Concept Fertility Image

Concept
Fertility

Concept Fertility offer fertility testing and treatments in Wandsworth. They’d been a client for a number of years, relying on Innermedia for web design and SEO, but wanted a site refresh when they opened their own clinic and felt they needed a website to match their new premises and value offering.

desktop version
ipad version
iphone version
CLICK SCREEN TO SCROLL

Web Design for Concept Fertility

The site needed to inform and reassure visitors, while letting them know about the new open day. The clinic relies on a mixture of organic and PPC traffic throughout the year, and we dedicated time and resources to re-planning the website as part of the build to follow the latest requirements and best practices for SEO as well as offering good user experience.

The web design uses their existing colours and borrows elements from their previous aesthetic, but has more engaging imagery and a cleaner, more mobile-friendly design. Mobile experience was essential since almost 60% of traffic to the site came from mobile devices.

Since fertility treatments can be extremely stressful and success rates vary, we featured patient reviews on the homepage as well as showing success rates within the About Us section to show how the clinic performs compared to UK averages.

SEARCH ENGINE OPTIMISATION SUCCESS

High-volume phrases such as fertility treatment London, fertility clinic London, and IVF fertility London are all on the first page following additional SEO work.

We continue to see improvements thanks to ongoing SEO work, including movements of 50+ places for key terms such as intrauterine insemination, fertility treatment, and IVF treatment.

CLIENT TESTIMONIAL

I’ve been with Innermedia for a few years – they created our last website as well as managing our SEO and PPC. The new site is responsive and user-friendly, and their CMS is extremely easy to update which is crucial for us since we need to let people know about open days and other events. They’ve always been very helpful  and thorough in explaining their approach, as well as recommending other marketing activities such as social advertising.

You can see more reviews on TrustPilot

Our Results

Since launch, the site has seen excellent results. In the 3 months following launch, the site saw the following results (comparing data to the same period in the previous year):

23% more traffic
15% more organic traffic
17% more page views
33% more traffic to their Price List, a key conversion page
2,500% more visits to their blog

Significant ranking improvements

52% of keywords are now on page 1 of Google

We have seen huge improvements in the online rankings

“Fertility evaluation london” moving from #17 to #1
“Hycosy london” moving from #8 to #1
“Ovulation induction London” moving from #9 to #2
“Private fertility clinics london” moving from #13 to #2
“Fertility clinic london” moving from #14 to #5
“Fertility evaluation” moving from #31 to #9

 

www.conceptfertility.co.uk

Lets Get Started Contact Us
Related Articles
Three Simple Ways to Improve Your Instagram Story Engagement
If you are looking for some easy ways to get more engagement on your Instagram stories or you want people to spend more time viewing your content, then these three tips will help… Don’t panic, these tips are simple, even if you are new to the platform. You just need...
Facebook Tests Search Ads
Facebook has begun testing Search Ads in the US and Canada for automotive, retail and e-commerce businesses. In this article we will look at how they work, and can they compete with Google? Facebook first tried this in 2012 but had quickly shut it down by 2013. Now, for select...
What is a Facebook Messenger Bot?
Are you interested in Facebook Messenger Bots but unsure how to use them, or even set them up? It’s worth starting by understanding the purpose of a bot. In simple terms, a messenger bot is an automated messaging software which uses artificial intelligence to have a conversation with the user....