Concept Fertility offer fertility testing and treatments in Wandsworth. They’d been a client for a number of years, relying on Innermedia for web design and SEO, but wanted a site refresh when they opened their own clinic and felt they needed a website to match their new premises and value offering.
Web Design for Concept Fertility
The site needed to inform and reassure visitors, while letting them know about the new open day. The clinic relies on a mixture of organic and PPC traffic throughout the year, and we dedicated time and resources to re-planning the website as part of the build to follow the latest requirements and best practices for SEO as well as offering good user experience.
The web design uses their existing colours and borrows elements from their previous aesthetic, but has more engaging imagery and a cleaner, more mobile-friendly design. Mobile experience was essential since almost 60% of traffic to the site came from mobile devices.
Since fertility treatments can be extremely stressful and success rates vary, we featured patient reviews on the homepage as well as showing success rates within the About Us section to show how the clinic performs compared to UK averages.
SEARCH ENGINE OPTIMISATION SUCCESS
High-volume phrases such as fertility treatment London, fertility clinic London, and IVF fertility London are all on the first page following additional SEO work.
We continue to see improvements thanks to ongoing SEO work, including movements of 50+ places for key terms such as intrauterine insemination, fertility treatment, and IVF treatment.
I’ve been with Innermedia for a few years – they created our last website as well as managing our SEO and PPC. The new site is responsive and user-friendly, and their CMS is extremely easy to update which is crucial for us since we need to let people know about open days and other events. They’ve always been very helpful and thorough in explaining their approach, as well as recommending other marketing activities such as social advertising.
You can see more reviews on TrustPilot
Since launch, the site has seen excellent results. In the 3 months following launch, the site saw the following results (comparing data to the same period in the previous year):
|more organic traffic
|more page views
|more traffic to their Price List, a key conversion page
|more visits to their blog
Significant ranking improvements
|of keywords are now on page 1 of Google
We have seen huge improvements in the online rankings
|“Fertility evaluation london” moving from
|#17 to #1
|“Hycosy london” moving from
|#8 to #1
|“Ovulation induction London” moving from
|#9 to #2
|“Private fertility clinics london” moving from
|#13 to #2
|“Fertility clinic london” moving from
|#14 to #5
|“Fertility evaluation” moving from
|#31 to #9