SEO for Schools

SEO is increasingly important for schools – especially independent schools that rely on local rankings, referrals, and brand awareness to fill places. If your school is at the top of the search results for your area and school type, your site will gain considerably more traffic. You have the opportunity to engage with prospective parents on their terms, rather than relying on costly print advertising.

Improving Your School’s Website

A lot of school websites aren’t built with SEO in mind – even if your design works well and parents like the format, you could be losing rankings because your CMS doesn’t allow you to add the right data to your site. Many websites also don’t have enough content to rank, or simply don’t have the information that the school would like to rank for.

We review your school’s website to find out where it is falling short and build a proposal around that information. In some instances, there are only a few small changes to make before moving onto ongoing SEO work. In others, we may suggest that you transfer your site to our CMS to allow us to make more extensive changes. This doesn’t always have to affect the design, so you can keep the visuals if they still work well for you.

Social Media for Schools

Social media and SEO are increasingly linked, especially since Google created G+. We have a number of social packages designed especially for schools to help you establish your presence, build your social brand, and maintain your profiles.

If you already have a social presence, we review your engagement and work across all of these sites to build a strategy for your ongoing work.

Your School’s Content Strategy

The fantastic thing about marketing schools is that there are always plenty of things going on – sports competitions, open days, creative classes, and after school clubs provide plenty of content that you can use on your social media accounts or news pages. We can create strategies for you, or teach you how to make the most of your in-house resources so that you can start communicating your school’s value across your site and social accounts.

Lets Get Started Contact Us
Related Articles
Goodbye 2015
Yet another year draws to a close and it’s time to look back at what we’ve been doing in 2015. It’s been an exciting year for all of us, with new projects and challenges as well as new team members to complete our group of digital ninjas. Here’s a short round...
5 Things to Ask Before Choosing an Agency
Finding a good agency to build and maintain your website can be a stressful process, especially if you don’t have the technical expertise in-house to find out whether or not they’ll do exactly what you want. In our years of building, fixing, and maintaining a huge range of business websites,...
Web Success for North London Flying School
We’re absolutely delighted with North London Flying School’s website. The school came to us for a new site, booking system, and help with their social media to reach out to people who are interested in a flying experience or even gaining a pilot license. The new, clean design makes it...