If your business has a physical location, or if you provide services with a small team, it’s likely that you’re interested in ranking within your local area. These rankings provide excellent traffic, as people are specifically searching for your services within your local area and are far more likely to convert.
Being on the first page for these terms or appearing with enhanced listings can make a huge difference for your business.
Do I Need Local SEO?
If your clients are limited to a particular area or you prefer to provide services within a particular location, you should consider local SEO. A huge number of businesses meet this description; most restaurants are frequented by locals or people who are already in the area, and tradesmen are generally booked by people who live within a particular catchment area.
Even if you have multiple business locations, local SEO is one of the best ways to gain quality traffic with less competition for each term.
What Sort of Rankings Can I Expect?
The amount of time and input required to rank depends on the area and the amount of local competition.
It will always be more challenging to rank for a city than a relatively rural area or suburb, which means that it occasionally requires more budget and more ongoing work for certain locations or industries.
In addition to standard rankings, we work with you to ensure that you appear on the map listings and even gain reviews on the first page. Social proof and enhanced listings increase click through rates and build conversions by informing visitors of your excellent reputation and helping you to stand out from the competition.
Ongoing SEO Work
Maintaining your local rankings takes ongoing work. While we can set up and establish your rankings, it’s essential that you continue to build these areas of your site with testimonials, reviews on approved sites, social mentions, and relevant content. We work with you to create a strategy that not only improves your rankings, but keeps your site on the front page as time progresses.