Generating clicks is only half the battle when it comes to digital marketing. The real success lies in turning those clicks into meaningful conversions—whether that’s a sale, a booking, a lead, or a sign-up. As we step into a new quarter, now is the perfect time to refine your campaigns...
Artificial intelligence is reshaping the marketing world at lightning speed. From content generation to predictive analytics, AI tools are helping businesses work smarter, faster, and more efficiently. But with every leap forward comes a big question: will AI eventually replace marketers altogether? It’s a valid concern, and one that’s often...
Search Engine Optimisation in 2025 is more interconnected than ever. Success now depends on a careful balance of ethical practice, user-focused design, and adapting to AI-driven changes in search technology. The emphasis has shifted from simply ranking for keywords to creating meaningful, trustworthy, and accessible experiences for users. Ethical SEO:...
A beautiful website is only half the battle. If it isn’t generating high-quality leads for your business, you’re missing a huge opportunity. Whether you’re a start-up, an established brand, or a service-based company, your website should be a lead-generating machine, guiding visitors smoothly from initial interest to conversion. In this...
Artificial Intelligence (AI) has been steadily reshaping the digital world, and in 2025 it has become one of the most influential forces in web design. From creating personalised user experiences to streamlining development processes, AI is helping businesses and designers alike to build smarter, faster, and more engaging websites. Let’s...
At Innermedia, we are always testing and reviewing how Google’s evolving search features affect visibility. One area sparking debate in the SEO community is whether structured data (schema) helps pages appear in Google’s new AI Overviews. A recent controlled experiment has shed light on this question – and the findings...
September marked an exciting milestone for Greece’s technology and education landscape. The launch of OpenAI for Greece marked a ground-breaking partnership between OpenAI, the Government of the Hellenic Republic, the Onassis Foundation, and Endeavor Greece. This initiative will bring world-class AI tools into secondary education and accelerate innovation across the...
At Innermedia, we keep a close eye on changes to Google’s behaviour, because even the smallest updates can affect how businesses perform online. One recent development is the removal of the num=100 parameter. If you’ve noticed unexpected shifts in your Search Console data, this could be the reason. Here’s what...
At Innermedia, we’ve long recognised that SEO is no longer just about convincing Google to rank you first. Today, it’s about educating AI-powered recommendation engines—from ChatGPT to Siri and Copilot—to understand, trust, and consistently choose your brand as the most logical, authoritative answer. The Changing Definition of SEO 1998 to...
At Innermedia, we’re always keeping an eye on the digital innovations that redefine customer engagement—and Amazon’s newly launched Lens Live is one such leap. Here’s why it matters to forward-thinking businesses and what it could mean for your digital marketing and web presence. What Is Lens Live? Amazon has unveiled...
In the digital age, your website is often the first interaction a potential customer has with your brand. But here’s the truth most businesses overlook: if your website loads slowly, you’re losing conversions before the user even sees your content. Website speed isn’t just a technical detail, it’s a powerful...
As the summer season approaches, businesses are looking for new ways to capture the attention of potential customers. One of the most effective methods to achieve this is through Pay-Per-Click (PPC) advertising. PPC allows you to drive highly targeted traffic to your website, increasing the potential for sales and business...
Artificial intelligence continues to move at a remarkable pace, and two recent developments underline how deeply AI is weaving itself into both professional and personal lives. OpenAI has revealed that GPT-6 will be able to “remember” users, creating a more personalised and seamless experience. At the same time, Dex, an...
Google has expanded the capabilities of its Translate app by introducing real-time voice translation and AI-powered language lessons. These updates make communication across different languages more seamless and accessible, offering opportunities for both individuals and businesses. Real-Time Conversations Made Simple The new feature allows users to speak directly into their...
At Innermedia, we understand that the search landscape is changing rapidly. Traditional search engine optimisation remains essential, but the growing influence of AI-powered search means that businesses must now consider how their content appears in generative results as well. This is where Generative Engine Optimisation (GEO) comes in — combining...
Google has unveiled a transformative update to its Gemini AI platform: Guided Learning mode, launching on 6 August 2025. Designed to shift the AI from being just an answer generator to a thoughtful tutor, this feature walks users through complex topics step by step—using questions, rich visuals, and interactive tools...
In an era where content is king, artificial intelligence has emerged as the power behind the throne. AI tools are transforming the way we generate, optimise, and deliver digital content, reshaping both search engine optimisation (SEO) and user experience (UX) in the process. I’m here to delve into what this...
OpenAI has announced the release of GPT-5, its most advanced AI model to date, now set as the default in ChatGPT for all users, including those on the free plan. This latest iteration represents a significant leap in AI capability, with smarter reasoning, faster performance, and a dramatic reduction in...
In the ever-evolving world of search engine optimisation, we’re witnessing a major paradigm shift: from keywords to conversations. Traditional SEO, once dominated by stuffing exact-match terms into web pages, is being reshaped by the rise of artificial intelligence. Search engines are getting smarter, and to stay ahead, marketers need to...
As AI-driven search tools continue to evolve, the foundations of SEO haven’t disappeared – they’ve simply become more important. In a world where Google, Bing, and new AI agents are reshaping the way content is found and ranked, high-quality backlinking remains one of the strongest signals for domain authority. If...
Google Launches AI Mode in UK — What It Means for Innermedia Clients Starting July 29, 2025, Google has rolled out its new AI Mode across the UK—adding a dedicated tab to Google Search pages and the Google app on Android and iOS. Built on the powerful Gemini 2.5 model, it’s...
When it comes to building a modern, scalable, and user-friendly website in 2025, WordPress continues to dominate the CMS landscape—and for good reason. Powering over 40% of all websites globally, WordPress has evolved from a simple blogging tool to a robust content management system (CMS) trusted by businesses of all...
Google rolled out its latest broad core algorithm update on June 30, 2025, marking the second major core update of the year. Known as the June 2025 Core Update, this rollout follows the same pattern as other core updates—aimed at improving the quality of search results by refining how Google...
Summer is a season of sunshine, holidays, and shifting routines – and that includes how people interact with their inboxes. With many of your customers heading off on breaks or spending less time online, it’s more important than ever to adjust your email marketing strategy to keep open rates high...
As summer unfolds, so do changes in consumer behaviour, search interest, and digital engagement. July marks a critical time to reassess your marketing goals — not just to stay on track, but to respond to real-time data that reveals what your audience actually wants. One powerful and free tool to...
It might sound odd, but lava lamps are helping keep the internet secure. At Cloudflare’s San Francisco HQ, there’s a wall of over 100 lava lamps bubbling away 24/7, not just for decoration, but as part of a high-tech encryption system. Here’s how it works: Lava lamps produce unpredictable motion....
Instagram has been a staple for brands looking to connect with audiences through creative visuals, stories, and targeted ads. As we move into 2025, the platform continues to evolve, presenting new opportunities for marketers to explore. Below are the key Instagram marketing trends to watch for in 2025. 1. AI-Powered...
Pay-Per-Click advertising is one of the most effective ways to drive traffic, generate leads, and increase conversions. However, simply running ads isn’t enough—you need a strategic approach to get the best results. If you’re looking to supercharge your PPC campaigns, here are five power moves to accelerate your performance and...
As the days get longer and summer edges closer, June offers a fresh opportunity to breathe new life into your social media strategy. From key awareness days to seasonal trends, it’s the perfect month to connect with your audience in creative and meaningful ways. Here are some June content ideas...
As we hit the halfway point of 2025, it’s the perfect time to reflect on your digital marketing strategies and assess how well they’re performing. June is an excellent opportunity to review key metrics to ensure you’re on track to meet your goals for the year. Here are five essential...
When it comes to digital marketing, businesses often debate whether to invest in Search Engine Optimisation (SEO) or Pay-Per-Click (PPC) advertising. Both strategies have their advantages, but which one delivers the best return on investment (ROI)? The answer depends on factors like budget, business goals, and competition. In this blog,...
SEO is one of the most powerful tools for increasing website traffic and growing your online presence, but it can be frustrating when you don’t see the results you expect. If your rankings aren’t improving or your organic traffic is stagnant, it’s time to take a closer look at what...
SEO is constantly evolving, and as a result, a number of myths have emerged over time. These myths can mislead businesses and content creators, causing them to focus on tactics that may not have any substantial impact on their website rankings. To help clarify the truth behind SEO practices, let’s...
Thin content can significantly harm your website’s performance, affecting your rankings, user experience, and overall credibility. In this blog, we’ll explore why thin content is a problem and how it can negatively impact your site. What is Thin Content? Thin content refers to web pages with little or no value...
In the competitive world of digital marketing, search engine optimisation (SEO) is essential for driving website visibility and traffic. A strong backlink profile plays a pivotal role in SEO success, as it signals to search engines that your website is credible, authoritative, and worthy of higher rankings. Below, we explore...
If you’re looking to reach audiences in China, you may have concerns about the Great Firewall of China (GFW) and how it affects website accessibility. Established by the Chinese government, the GFW restricts access to certain international websites and services, including Google, YouTube, Facebook, and Twitter. But what does this...
Instagram, one of the world’s most popular social media platforms, has always been at the forefront of digital innovation. Over the years, it has introduced a slew of features to keep users engaged and offer businesses new ways to connect with audiences. Whether you’re a content creator, influencer, small business...
In 2025, mobile devices are expected to continue dominating the digital landscape. As smartphones and tablets become the primary tools for browsing the web, it’s crucial for businesses to ensure their websites are optimised for mobile. If you haven’t made this shift yet, now is the time to act. Here’s...
According to House of Performance, Google Ads is reportedly developing a new feature called “Search Max.” This is aimed at enhancing ad performance through advanced automation and optimisation strategies. While official details are limited, early insights suggest that Search Max is designed to improve reach and drive higher conversions by...
A technical SEO audit is an in-depth examination of a website’s infrastructure to ensure that it meets search engine guidelines for optimal performance, indexing, and ranking. At Innermedia we run these for our clients so that we can continually check on performance and keep their performance in the backend of...
