On the 1st of August 2018, Google introduced a core search algorithm update, which targets broad searches around the world and is now fully rolled out. Despite being the third algorithm update of the year so far, August 1 has been labelled the biggest update since Penguin back in 2012....
Once you have set up and started seeing some success in your campaigns, your first thought was probably “I want more of that”. And that’s completely logical. Fortunately for us, Google Ads provides us enough data so we can understand what types of keywords are performing the best, on which...
Voice search is on the rise; and is now being used all over the world. Thanks to voice assistants like Amazon Alexa and Google Home, you can answer questions and control your devices without lifting a finger. If you haven’t incorporated voice search into your overall SEO strategy, then you...
If you are looking for affordable and simple DIY video tools to improve your social media content, then this is the blog for you! Listed below you will find five easy-to-use video tools for all of your social media marketing needs… Ripl Ripl lets you create short animated videos using...
Retargeting is a marketing tactic used to convert visitors to your site who haven’t yet purchased from you. You can see which pages users are visiting to determine which products they were looking at and then show them a customised advert to try and get them back to buy. Here...
Pinterest is a great way to get your products shared and even purchased, but to ensure your business is easily found, means carefully optimising your Pinterest account for SEO. With Pinterest boards appearing in search engines like Google, many business owners are taking advantage of the opportunity, and you can...
A new update means that Google has changed the way they provide their Geo-Map services to all websites globally. All websites using the Google Map service now require its own distinct account code, registered to the site owner (i.e. the school, business or charity). Unfortunately, this policy change is out...
The Google Shopping unit has been growing exponentially over the past few years and it shows no sign of slowing down. As of Q1 2018, Google Shopping Ads are driving 82% of retail search ad spend in the UK. According to Adthena, the 82% of retail ad spend in Google...
Many digital content writers want to know exactly how many keywords they should use in a website page or blog post. They often think that the more keywords they use, the more likely the traffic will come pouring in. However, the truth is when it comes to keyword density, there...
What is Duplicate Content? Duplicate content is when the exact same (or appreciably similar) text appears on the Internet in more than one place. This could be either across your own domain or across multiple websites. If you have a set of products, you may think that having the same...
Making a great first impression starts with the name of your brand. It has to be something that catches people’s attention and is memorable. Your name in the online world is just as important as offline, so it’s extremely important to do your homework and make a choice that you’re...
In an effort to make the Internet a more secure environment for users, Google Chrome has now started marking all plain HTTP sites “not secure” by means of a label next to the URL. Webmasters were given over six months’ notice of this change, but so far only a subset...
If you’re considering creating a PPC campaign on Google and unsure where and how to start, it’s important to know how to get the most from your AdWords account. In one of our previous PPC-related post, we talked about the most common mistakes people are making and now we are...
Blogging is a fantastic tool for businesses to draw potential clients to their websites. However, it can feel quite deflating investing time into a blog post that you’re proud of, only for no-one to read it. Don’t worry; we all know how it feels! In fact, getting traffic to a...
If you’ve been involved in PPC advertising for any length of time, you’ll know that the advert copy plays a crucial role in determining the success or failure of a campaign. Even if you have mastered bid strategies, got a great keyword set and a beautiful landing page it can...
Google uses a variety of factors to determine the ranking of a website; regular quality content, image alt tags and meta data, to name but a few. Another factor, which you may not have heard of, is your Domain Authority (DA), which we will explore in detail throughout this article...
Instagram is now allowing a select number of e-commerce brands to add a new shopping bag feature to their Instagram Stories. This feature will display more images and include more details about the product, including a description and pricing information. Instagram reports 300 million people are using Instagram Stories daily,...
Quality score is a metric tracked in Google AdWords that gives each of the keywords in your account a score out of 10. It determines whether your advert is eligible to be shown in the sponsored space of the search results and how much you’ll pay for each click. It...
If you are looking for some help with planning and scheduling your Instagram updates, then you’ll be pleased to learn that there are some great online tools available. Some of these tools will allow you to post directly to your Instagram account automatically, without reminders or requiring confirmation from your...
In a nutshell, retargeting is an advertising strategy where you put your adverts in front of people who have visited your website, but then clicked away and gone on to other websites. It enables us to target people who have shown an interest in products or specific pages yet they...
If you’re running the PPC account for your business, it is likely you have invested a lot of time and money into setting up and managing your campaigns. So what happens when you aren’t getting the desired results from your efforts? The chances are you’re making some simple mistakes, mistakes...
Google has confirmed that it has decreased the length of search snippets. Danny Sullivan of Google tweeted: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based...
If a page on a website takes a long time to load, you might let out a sigh and move your mouse around impatiently. If it takes a really long time to load, you might even give up and try a different website. Many studies emphasise the relationship between page...
Google has recently announced future plans regarding how Chrome, their web browser, will label HTTPS and HTTP sites… Starting in September, Chrome version 69 will remove the green “Secure” text and only display a black lock icon in the address bar. Later, Google plans to remove the lock icon altogether,...
The Google Featured Snippet Box, which allows increased brand exposure, has significantly altered the way in which SERPs are being presented. Despite the fact that many SEO experts were initially quite concerned that Featured Snippets would reduce the click-through-rate, they have fortunately had the opposite effect. The question is; what do...
Google’s latest algorithm will focus on mobile search results, giving priority to faster ranking pages and moving the slowest pages down. The speed update will only affect a small proportion of web pages – the ones that deliver the slowest experience to users. However, search intent is still a priority...
GDPR is the biggest change to data privacy and processing in the last 20 years, and will be coming into force on the 25th May this year. It is essential that your business is ready and compliant by this date, or you risk fines of up to 20 million euros...
The EU General Data Protection Regulation (GDPR) comes into force on the 25th May this year – your school will need to be ready to comply with this new regulation by this date, or risk significant fines. What is GDPR? In short, GDPR is a piece of legislation that aims...
What is SEO? Search engine optimisation (SEO) is a widely implemented online marketing strategy that attempts to increase brand awareness, influence relevant traffic and improve the performance of your business in the search results of different engines. Although the benefits of effective SEO are evident, they often come at quite...
Blogging plays an integral role in attracting and building an audience of potential customers, as well as increasing your rankings in Google. As it becomes more and more crucial for the success of your business, the need for it to be of exemplary quality is also increasing. But if you...
If you run a business, there’s no better time than Christmas to take advantage of the countless marketing opportunities on offer. There is plenty of scope for retailers to capitalise on the goodwill of their consumers, who are much more responsive to a larger volume of emails and whose spirits...
Social media is a dominant tool in today’s marketing domain and can feel quite overwhelming to new users. One of the biggest social media mysteries is hashtags – what are they and what is their purpose? We’re here to clear that up for you. During 2007, users on Twitter began...
Content creation provides an excellent opportunity for lead generation. However, writing a thorough and well-researched piece of content can take up a great deal of time and effort, of which you may not always have a lot to spare. While it’s certainly important to generate original content at a consistent...
Siri, Alexa, Cortana and other digital assistants are slowly but surely altering the way in which we search the web. Although once a novelty, voice search is becoming increasingly more popular and, in time, may even exceed traditional search methods, such a typing on a keyboard. In fact, these digital...
Google have been encouraging webmasters to add SSL/HTTPS to their sites for the last 3 years, even offering SEO benefits to people who adopt the 2048-bit key certificates on their sites. Most recently, Google have sent out email notifications via Search Console (previously Webmaster Tools) to let site owners know...
Hot spots in SEO are always fought over – previously position 1 got the majority of clicks with around 30% of visitors relying on the top spot alone. More recently, position 0 was the most coveted, offering the most exposure for your content and even doubling organic traffic. But AI...
This is something business owners fear most – a complaint isn’t dealt with, the customer tweets about it, then suddenly it spirals out of control and your business’ reputation is tarnished with people who had never even heard of you before. The truth is, while most businesses are concerned about...
It can be difficult to choose between SEO and PPC – ideally, your budget should cover both. We always advise our clients to work on SEO for long-term growth but use PPC for immediate traffic and conversions. That way, you can slowly reduce your spend on PPC as your rankings...
Losing rankings isn’t just disheartening – it can have a huge impact on your business and profits if you rely on organic traffic for sales. Unfortunately, a lot of businesses experience a sudden and dramatic change in rankings and don’t always know how to find the reason behind it. This...
Google have released a video with their official advice on how to hire a SEO. The 11-minute talk goes over the basics, including how to tell whether the SEO agency you’re speaking to is legitimate, how to hire an agency, and how to make sure that you actually see improvements....
