Design is subjective, whether you plaster walls, give business advice, or coiffer Pomeranians here are a few essentials that every SME should consider when designing their website. 1. Know your target audience If it looks like a duck… Potential customers have an expectation of how your website will look like...
Responsive design isn’t just a fad – it’s now a basic expectation from mobile and web users. Almost every home is now a multi-screen household, with numerous devices used by the whole family, throughout the buying cycle. Why is Mobile So Important? Mobile usage is set to eclipse desktop. In...
SEO is increasingly important for schools, particularly independent schools that rely on brand awareness and recognition to fill places. Being at the top of Google’s results for your search term means that you gain far more traffic. It also provides an opportunity to engage with your audience on their terms...
Good reviews have huge benefits for local businesses. The improve your traffic and conversions while boosting your reputation (which improves traffic and conversions again). You can even increase the number of business listings on the first page of Google since your review profiles will be featured as well as your...
If you’re tired of Facebook videos playing automatically on your facebook feed, there are some easy ways to stop it using the settings on your phone or your browser. Unfortunately, there’s currently nothing in the Facebook settings to manage the account independently On your iPhone Autoplaying videos can eat up...
Digital Marketing is filled with obscure terms and jargon (CTR, SEO, conversions, web architecture…*) and Facebook’s Insights are no different. Insights offer useful information about your page, who is using it, and how well people are engaging and interacting with your content. While you can look at how many people...
Regardless of your personal interests or age, it’s likely that you’ve read a blog. 8 out of 10 people read blogs and, as a result, they expect businesses to have them. Blogging is huge; 27,000,000 pieces of content are shared every day on the internet and are read by 329,000,000...
We are proud to have recently launched the new Ground Control website – it was a real pleasure working with their team and getting to understand all about their amazing business model. The website planning and build is already showing great results with some main keywords already ranking on Google...
Christmas is a time for food, drink and a whole lot of watching TV. I couldn’t help notice this year how many TV adverts contained links persuading you to download apps, website addresses pushing you online, mentions of social media hash tags to discuss and the prominence of mobile alongside...
In 2012 bot traffic took over and 51% of web traffic was officially non-human. In 2013 that number jumped to 61.5% as search engine bots, scrapers, hacking tools, spammers, and other impersonators scuttled over your favourite and not-so-favourite sites. In 2014 the proportion of humans will reduce even more. So...
We are proud to have recently launched our first website for the International Independent School Group Cognita – The Colchester High School website was launched this month and so far rankings are looking very promising with #1 position for their main location based keywords. Website Features responsive layout...
This is by far the best safety video I have ever seen… a catchy, funny video from Metro that gets the message across. More importantly it’s content that you want to show others… my 6 year old daughter kept singing the tune and I asked her what it was. As...
Moving film called “Abita”about Fukushima children who can’t play outside because of the radioactivity.… by Shoko Hara
Jessica Kuan recorded this special moment in her life with the help of Google Glasses as she married Steven Soong on Aug 23rd. “My husband and I have a love for technology. We wanted to use Google Glass to capture the most intimate moment of our lives,” Kuan said in...
Well, it’s one of the last shopping days before Xmas and I’ve just read that its going to be the busiest shopping day of the year. Being a typical male I’m just about to venture out with my 5 year old son to buy presents, why didn’t I do it...
As it is the time to be merry and giving Google + have released two cool new photo features called Twinkle and Snow. Twinkle Animated GIF’s When you upload a photo of your Christmas tree lights, house decorations or infact any picture that has colourful festive lights on it, Google...
Simon Mott has become the first Big Issue seller to allow his customers the ability to pay online via his smart phone. Using a mobile payment device from Swedish company iZettle Simon can securely take money from people in the street after finding few of his customers now carry cash....
How many times have you been browsing through Facebook and seen a sad update from an old acquaintance or friend that you’ve lost touch with? You really want to show that you care but don’t know them well enough to comment direct with out it sounding weird, even worse –...
The famous king of horror, Stephen King, has taken his first small steps on Twitter Friday afternoon. Despite joining this service relatively late King is a huge fan of digital media. In 2000, he published the worlds first mass market commercial e-book ‘Riding the Bullet’ and in the same year...
Googles head of search spam, Matt Cutts, has released a video expressing the need for unique meta descriptions with in your website pages. His message is clear – do not have duplicate meta descriptions on your website. He even stated that it was better to have unique meta descriptions or...
At the start of this month Google announced Helpouts a new service that connects users to a live expert via video chat to help answer their questions. The search engine giant has been providing answering itself for years and now hopes selected experts can do the same. http://youtu.be/K-VFC9AQM1k The service...
We found this great graphic on istock photos website, a insight into a designers (brilliant) mind, now where can I get some bacon?
Have you ever dreamed of taking to the skies behind the controls of a light aircraft? Well NOW is your chance… Simply Like the Innermedia Facebook page to be in with a genuine chance to make that dream come true – For FREE! To celebrate the launch of the North...
We are proud to say that Innermedia have made huge advances in 2013 due to the addition of key personnel which has improved significantly the way we work, the internal management structure and the service we provide our clients. Ed joined us at the start of the year and has...
There is never a dull day in the Innermedia office and it’s fair to say that the past month has been one of our busiest, with plenty of things happening and lots of excitement. As well as launching lots of new websites, we’ve also been busy redesigning our studio and...
No matter what industry you are in or what job title you have from Website Design to general office work we all have one man to thank for the ease of access of information and communication that is achieved using the world wide web. No, not Bill Gates – Sir...
When considering your Website Design and the content that you wish to use to accurately promote your business there are few restrictions that get in your way. Obviously copyright is a major concern but other than that there are not really any other things, apart from engaging content, for mainstream...
Professor Sir Tim Berners-Lee created the World-Wide-Web whilst working at CERN (the European Organisation for Nuclear Research) over 20 years ago and in doing so paved the way for the incredible amount of business and social Website Design options that are easily accessible on this media today. The aim of...
A few years ago, Google announced that website loading times impacted both search engine ranking positions and AdWord quality scores. Despite this, many people still don’t consider it when starting their web design project and it can be completely overlooked. If Google has made a clear statement that slow loading...
Using the internet, you are bound to come across a 404 error page now and then, usually when a page you are looking for doesn’t exist. Most 404 error pages simply tell you that you are looking for a page that doesn’t exist and direct you back to the main pages of the...
Intelligent business owners across the globe all fully understand the power of the web and its many benefits for business in the modern era. Having a company website is, for many businesses, now the modern day equivalent to having a telephone and a primary financial consideration for almost all business...
Many analysts have had differing opinions over the years regarding the Website Design and predicted on-going popularity of social media networks; Geocities and Facebook are a perfect example of this. Geocities. One of the very first social media networks ever to be created was Geocities – the Website Design was...
We’ve just launched a fantastic new website for Lexcel Consultants, HHP Consultancy. We’ve worked with HHP Consultancy on a number of projects and we have a really good relationship with their team, which made designing and building this website a smooth and joyful process. From the first planning meeting, we...
Former Innermedia employee and animator for Karrot Entertainment, Hannah De Spon has seen her first animation series commissioned. CBeebies premièred the TV show for the first time yesterday and for the next four weeks the first series of “Sarah and Duck” will be running on weekdays on the children’s TV channel. We...
For years statisticians have supplied us with an on-going stream of figures showing us precise details of consumer usage covering a multitude of subjects ranging from specific food sales, TV viewing figures and sport to what is rapidly becoming one of the most popular subjects for these studies, internet usage...
Pope Benedict XVI tweeted for the first time yesterday, Wednesday 12th of December to over 1 million followers on the 140 characters or less social networking site. The tweet can be read below and as of this morning has already been retweeted over 56,000 times and a video of the...
Scientists are warning that our addictions to our favourite gadgets could be causing us problems with our sleep. A new study from the Lighting Research Center suggests that digital displays can cause melatonin suppression, which affects our body clock. Melatonin is the chemical in our body that promotes sleep and...
Internet addiction has been well documented in the press and (funnily enough) online in recent years, especially with the rise of social media giants such as Facebook and Twitter. Many argue that it’s not really an addiction, but scientists and psychologists have revealed that social media and Facebook in particular...
This quarter’s numbers for Google disappointed some investors and last week we saw a messy situation unfold as figures were released too early, leaving Google with no option but to put trading on hold. Despite this situation, concerns have been wiped away quickly with some of the latest statistics released...
Fairtrade tea company, Luponde came to us with an amazing product, great values and a unique way of producing something special. Their existing website didn’t say enough about them and we wanted to produce something that represented the way that they work and what they do differently to create a...
