digital
marketing

Strategic planning that aligns your digital marketing with business objectives. Our 25 years expertise enables us to create a roadmap for measurable ROI success.

100,000+
CONVERSIONS
100%
LIVE DASHBOARD VISIBILITY
25
YEARS EXPERIENCE
mission success stories
RMS for Girls SEO Campaign
Keywords Base (starting point) Rank (achieved) Gains
Girls Prep School Rickmansworth 2 1 +1
Pre Prep School Rickmansworth 5 2 +3
Senior School Rickmansworth 4 2 +2
Prep School Rickmansworth 5 2 +3
Girls Prep School Hertfordshire 13 2 +11
Private Girls School Hertfordshire 7 3 +4
Sixth Form Rickmansworth 5 4 +1
Independent Girls School Hertfordshire 7 4 +3
Private Nursery Rickmansworth 32 4 +28
Boarding School Hertfordshire 100 4 +96
Campaign Time: 1 year Keyword Movements: +847
mission success stories
RGS Surrey Hills SEO Campaign
Keywords Base (starting point) Rank (achieved) Gains
Reigate Grammar School Group Of Schools 100 1 +99
Independent School Dorking 100 1 +99
Private School Dorking 100 1 +99
Senior School Dorking 100 1 +99
Boarding School Dorking 100 2 +98
IB schools Surrey 100 2 +98
Private School Surrey 100 2 +98
Private Secondary Schools in Surrey 100 2 +98
Independent School Surrey 100 3 +97
Boarding School Surrey 100 4 +96
Campaign Time: 6 months Keyword Movements: +1790
mission success stories
LPS Clapham SEO Campaign
Keywords Base (starting point) Rank (achieved) Gains
Private Secondary School Clapham 100 1 +99
London Private School 100 2 +98
Private School Clapham 100 4 +96
Private schools in clapham 100 4 +96
Secondary schools in clapham 100 4 +96
Independent Schools Clapham 100 4 +96
London Independent School 100 4 +96
Independent School London 100 5 +95
Private Secondary School London 100 5 +95
London Sixth Form 100 5 +95
Campaign Time: 3 years Keyword Movements: +1581
mission success stories
Club Excel SEO Campaign
Keywords Base (starting point) Rank (achieved) Gains
Nursery School Activity Camp Hertfordshire 5 2 +3
Activity Camps Hertfordshire 5 4 +1
Performing Arts Activity Camp Hertfordshire 11 4 +7
Summer Childcare Hertfordshire 42 6 +36
Activity Camp 15 8 +7
Half Term Childcare Hertfordshire 40 8 +32
Kids Activity Camp 97 8 +89
Nursery School Activity Camp 85 8 +77
Kids Football Club Hertfordshire 100 13 +87
Prep School Activity Camp Hertfordshire 42 14 +28
Campaign Time: 1 year Keyword Movements: +512
mission success stories
Collingham SEO Campaign
Keywords Base (starting point) Rank (achieved) Gains
A Level Courses Kensington 6 1 +5
A Level Easter Revision Courses London 25 1 +24
A Level Resit Kensington 9 1 +8
Easter GCSE Revision Courses London 33 1 +32
Easter Revision Courses London 45 1 +44
Online Tuition Kensington 6 1 +5
A Level College Kensington 9 2 +7
Private Sixth Form Kensington 11 2 +9
GCSE Courses Kensington 8 3 +5
Private Sixth Form London 15 5 +10
Campaign Time: 1 year Keyword Movements: +570
mission success stories
Google Ad Campaign
Clicks
1880
Conversions
1100
Spend
£1K
Cost Per Conversion
£9.3

VALUE DELIVERED

A targeted Google Ads campaign 23 January 2026 – 3 March 2026 promoted a school Open Evening, starting with a high intent Search strategy supported by compelling ad copy and rich assets to drive visibility and engagement. As performance data developed, Performance Max was introduced to expand reach and scale results. Ongoing optimisation across bids, budgets and search terms improved efficiency and reduced average CPC throughout the campaign.

RESULTS

Over the campaign period, the activity generated 110 high quality Open Evening registrations, supported by 1,880 clicks at an average CPC of £0.54. The overall cost per conversion of £9.31 represents a strong and competitive outcome within the education sector, particularly during a key admissions window. The combination of consistent lead volume and cost efficiency resulted in a highly successful campaign, delivering measurable impact and strong return on investment for the school’s Open Evening promotion.

mission success stories
Google Ad Campaign
Clicks
6554
Conversions
75.9
Spend
£3.5K
Cost Per Conversion
£47.7

VALUE DELIVERED

An ongoing international campaign promoting a UK boarding school to overseas families, with results reflecting 1 Feb–2 Mar 2026. Built on strong Search data, Performance Max was introduced to scale across key markets (US and China), using AI driven optimisation to improve efficiency and drive global reach.

RESULTS

During the last 30 days, the campaign generated 74 qualified international boarding enquiries from 6,550 clicks, with a total spend of £3.53k. The £47.73 cost per conversion reflects the competitive nature of international targeting, particularly within the US and Chinese markets where CPCs are typically higher. Through ongoing optimisation and the intelligent use of Performance Max automation, we were able to increase conversion volume while actively working to reduce cost per lead.

mission success stories
Google Ad Campaign
Clicks
1061
Conversions
95.4
Spend
£1.9K
Cost Per Conversion
£20.9

VALUE DELIVERED

A dedicated Search campaign promoted a Virtual Discovery Event, targeting high-intent and competitor keywords to capture parents researching schools. Tailored ad copy highlighted virtual convenience, while ongoing optimisation focused spend on the strongest performing queries.

RESULTS

In January alone (1st–31st January 2026), the campaign generated 95 Virtual Discovery Event registrations from 17,592 impressions and 1,061 clicks, delivering a cost per conversion of £20.93 against a total spend of £1,996. The strong uplift in conversions demonstrates growing engagement and effective visibility during a key admissions period.

mission success stories
Google Ad Campaign
Clicks
4895
Conversions
113
Spend
£3.7K
Cost Per Conversion
£33.5

VALUE DELIVERED

A generic Open Day campaign is structured across two Search campaigns: one targeting high-intent local queries, and another capturing international demand for UK education. Audience specific keyword targeting, ad copy and segmentation ensure efficient budget allocation, strong query matching and improved conversion performance across both segments.

RESULTS

The campaign generated 113 Open Day registrations from 35,245 impressions and 4,895 clicks, delivering a £33.50 cost per conversion against a total spend of £3,785.99. Both Search campaigns are performing strongly within their respective markets, with the blended cost per lead remaining competitive for both local and international targeting.

mission success stories
Google Ad Campaign
Clicks
1138
Conversions
49
Spend
£450
Cost Per Conversion
£9.2

VALUE DELIVERED

Targeting high-intent Open Day and local admissions queries, the Google Ads campaign used Search for demand capture and Performance Max for incremental reach, including competitor terms. Ongoing bid strategy optimisation, search term refinement and asset testing drove efficient spend, consistent lead volume and improved conversion performance.

RESULTS

During the last 30 days, the campaign generated 49 Open Day registrations from a total spend of £450, delivering a highly efficient £9.20 cost per conversion. This represents a strong and sustainable outcome for a general admissions campaign, particularly within a competitive local market. The steady volume of enquiries demonstrates consistent parent interest, while controlled spend highlights effective optimisation.

mission success stories
Meta Ad Campaign
Clicks
4319
Leads
74
Spend
£1.8K
Cost Per Lead
£25.4

VALUE DELIVERED

In the last 30 days, Meta Ads campaigns combined instant lead forms and landing page conversions to maximise volume and lead quality. Strong creatives, audience segmentation and competitor targeting, alongside ongoing optimisation, drove efficient spend and consistent performance.

RESULTS

The activity generated 123 total enquiries, with the highest-performing campaign delivering 74 leads at £25.40 per conversion. Additional campaigns supported Open Day and event registrations, with blended performance achieving an average cost per lead of £35.03. Even the most recently launched campaign is already producing conversions, with efficiency expected to improve further as optimisation continues. The result is a strong and scalable lead generation framework supporting sustained admissions growth.

mission success stories
Meta Ad Campaign
Clicks
52235
Leads
6703
Spend
£23.7K
Cost Per Lead
£3.54

VALUE DELIVERED

Targeting key entry points, Meta campaigns used instant lead forms and tested different creatives by age group to drive Open Day, registrations at scale. This delivered 6,703 leads from 52,000+ clicks (4M impressions), with strong CTR and low CPC maintaining cost efficiency.

RESULTS

Across the activity, 6,703 enquiry forms were completed at an average cost per lead of £3.54, delivering exceptional value at scale. CPC remained strong across nearly all campaigns, contributing to sustained conversion growth and efficient spend management. The high volume of qualified registrations translated into significant Open Day attendance across multiple year groups, supporting admissions teams with a substantial pipeline of prospective families and making the overall Open Day programme a major success for the school.

WHY DIGITAL STRATEGY MATTERS

without a clear strategy, digital marketing becomes a series of disconnected tactics.

THE CHALLENGE

Many organisations struggle with digital marketing because they lack a cohesive strategy. They invest in websites, SEO, PPC, and social media without understanding how these channels work together to achieve business goals.

This leads to wasted budget, inconsistent messaging, missed opportunities, and an inability to measure true ROI.

OUR APPROACH

We start by understanding your business objectives, target audience, and competitive landscape. Then we create a comprehensive digital strategy that aligns all marketing activities with your goals.

Every tactic is chosen for a reason, every channel is optimised for performance, and every pound spent is tracked and measured.

AEO Vs SEO
Watch Video
DIGITAL MARKETING

we mix our market expertise with comprehensive planning to build creative campaigns for long term success.

Digital Strategy

Deep dive into your market, identifying trends, opportunities, and threats. We analyse search behaviour, seasonal patterns, and emerging opportunities in your sector.

SEO / GEO / aiReady

Dominate search results with proven SEO strategies. From on-page optimisation to AI-ready visibility, we ensure your website is found by the right audience.

PPC / Google Ads

Targeted paid advertising across Google and Meta platforms. We build full-funnel campaigns that convert clicks into qualified leads with measurable ROI.

Social Media

Content creation, community engagement, and social advertising across all major platforms. Build your brand and engage your audience effectively.

GA4 & Google Tag Manager

Advanced tracking and analytics setup to measure what matters. Custom event tracking, Core Web Vitals monitoring, and conversion attribution.

Reporting & Dashboards

Live dashboard reporting with real-time data. Website, PPC, SEO, and lead attribution dashboards with monthly insights and recommendations.

Conversion Rate Optimisation

UX analysis, user journey mapping, landing page optimisation, and A/B testing to maximise the percentage of visitors who convert into leads.

Case Studies

Explore real results from our campaigns. See how we’ve helped schools and organisations achieve measurable growth through digital marketing.

HOW WE WORK

we are digital marketing specialists.

With 25 years of experience, we understand the unique challenges of marketing in the education sector. Our team combines creative thinking with data-driven strategies to deliver campaigns that generate real, measurable results.

Are you getting the leads that you need?

Arrange Discovery Call

Are you getting the
  leads that you need?
CAMPAIGN STRATEGY

a proven methodology for creating effective digital strategies.

STEP 1:
Discovery Workshop

In-depth sessions to understand your business, goals, challenges, and current marketing efforts.

Arrange Discovery Call >

STEP 2:
Audit & Analysis

Comprehensive review of your current digital presence, competitors, and market opportunities.

Arrange Discovery Call >

STEP 3:
Audience Research

Develop detailed personas and map customer journeys to understand decision-making processes.

Arrange Discovery Call >

STEP 4:
Strategy Development

Create comprehensive strategy document covering channels, tactics, budget, and success metrics.

Arrange Discovery Call >

STEP 5:
Roadmap Creation

Develop phased implementation plan with clear priorities, timelines, and resource requirements.

Arrange Discovery Call >

STEP 6:
Presentation & Buy-In

Present strategy to stakeholders, gather feedback, and ensure organisational alignment.

Arrange Discovery Call >

click here to arrange a forecast with our digital campaign experts.

WHAT YOU WILL RECEIVE

A structured, data-led marketing programme that turns insight into action. From market analysis and audience personas to channel recommendations, budgets and KPIs, we create a clear framework for confident decision-making. This is supported by campaign set-up, creative development, live reporting dashboards, weekly performance updates and ongoing optimisation, so every pound spent is tracked, accountable and working harder for your school.

Strategy Document

  • Executive summary
  • Market analysis and insights
  • Competitive landscape review
  • Target audience personas
  • Channel recommendations
  • Budget allocation plan
  • KPI framework
  • Risk assessment

Campaign Set Up

  • Campaign strategy alignment
  • Platform campaign setup
  • Audience and keyword targeting
  • Ad creative development
  • Conversion tracking setup
  • Landing page optimisation
  • Budget and bidding
  • QA and launch

Tracking & Management

  • Performance monitoring
  • Lead attribution tracking
  • Live dashboard reporting
  • Weekly performance updates
  • Budget optimisation
  • Bid management
  • Creative testing
  • Ongoing optimisation
OUR DIGITAL LANDSCAPE
SEO
01
Apr

Google’s March 2026 Core Update: What It Means for Your SEO Strategy
Innermedia News
27
Mar

The Power of Video Storytelling to Make a Website: Safari Pete
Uncategorised
23
Mar

PPC Without Wasted Spend: How to Maximise ROI from Your Ad Campaigns
Uncategorised
23
Mar

Digital Marketing That Converts: Building a Strategy That Delivers Real Results
LETS GET TOGETHER

we feel lucky to work alongside such great clients.

LETS GET TOGETHER

we feel lucky to work alongside such great clients.

MAKE CONTACT

 

Free Digital Audit aiSolution Demo Get in Touch

 

 

THOUGHT LEADERSHIP & EVENTS

join our free events to hear about the latest cutting-edge advances in digital marketing.

 

JOIN THE DIGITAL
REVOLUTION

We’re excited to introduce our new suite of school centric aiSolutions, to streamline communication and boost lead generation.

Register Here

SEO EXPLAINED:
AGENCY ADVICE

Improve your search engine positions, this webinar is for you. We explore traditional SEO and GEO (aiAgent search such as ChatGPT)

Register Here

MEET US AT OUR
NEXT EVENT

Join us at one of our upcoming keynote talks or exhibiting events to meet members of our team and hear us share the latest digital strategies.

Register Here
NEXT STEPS

get ready for take-off.

Make Contact