Getting Your School Website SEO-Ready Before Open Day Season
Open day season starts online, weeks before the date
By the time a family walks through your gates on open day, most of their decision making has already happened online. Getting your local SEO and website ready in the weeks beforehand has a direct effect on how many families actually turn up.
Your open day landing page
A dedicated, clearly titled open day page, kept current for each date rather than reused untouched year after year, gives Google and parents alike a single, obvious place to find dates, times, booking details and directions. If this information is buried in a PDF or an old news post, you’re making it harder than it needs to be for both search engines and busy parents.
Tidy up your Google Business Profile
- Update opening hours to reflect open day timings
- Add the open day as a Google Post with a direct booking link
- Refresh your photos with recent shots of the school, not stock images
- Check your address and phone number match your website exactly
Check the basics that quietly cost enquiries
Slow loading pages, booking forms that don’t work on mobile, and broken links from old campaigns all lose you enquiries at exactly the wrong moment. A quick technical check of your school website ahead of your busiest weeks is one of the highest value, lowest effort things you can do.
Don’t let the momentum drop afterwards
Open day SEO doesn’t end on the day itself. Following up with attendees, publishing a short recap with fresh photos, and updating your content based on the questions you were actually asked on the day all help keep that visibility working for the families who couldn’t attend.
If you’d like a second pair of eyes on your open day readiness, our team can run through a quick pre-season check.
