Three Sites Live: Three Different Jobs Done

At Innermedia, we are the engagement specialists, whether that’s through creative, digital, ai or video, and for 25 years we’ve done it fully in-house, on our own platform, for the audiences our clients actually need to reach. 

We are proud to work with brands and independent schools across the globe building websites for them that tell their story. This month we’ve worked with a commercial leisure brand, a specialist school, a video-first wildlife educator, and a members-only alumni community. Every one is a bespoke build on our school cms platform, performance-tuned with brand-matched, and engineered around a single audience and a single outcome. Here is what each one does differently, and what it proves.

It matters that this all happens under one roof. Strategy, design, development, content, SEO and video sit in the same building, on the same project, which is why a fitness booking funnel, a specialist-school narrative, a film library and a gated community portal can all carry the same level of craft. It’s also why we can stand behind the work the way we do: upfront metrics, monthly client calls, transparent reporting, full data ownership and no lengthy lock-ins. The sites below aren’t a portfolio of looks; they’re four answers to four very specific questions.

Bradfield College Sports Complex

 

 

 

 

 

 

 

 

This is what happens when a school goes commercial. The Sports Complex is the membership-driven leisure arm of Bradfield College, and the brief was nothing like a prospectus. The language is consumer fitness, “Move, Breathe, Thrive”, and the site is built as a conversion engine, not a brochure. A modern Technogym suite, a 25-metre pool, instructor-led classes and live timetables all feed toward one action: join.

What makes it different is the commercial machinery underneath the warmth. Membership tiers are laid out to be ‘mixed’ and flexible, the navigation links straight into the college’s own class-booking system, and a benefits grid (no joining fee, flexible membership, personal training, family-friendly) answers buyer objections before they’re asked. ‘Behind the Scenes With…’ staff profiles put real faces to the team, a live Instagram feed keeps the page current, and a members’ notice banner handles real-world operations (pool hours, closures, event days) without a developer ever being involved. Clean, quick and intuitive: a local audience turned into paying members.

Bredon School

 

 

 

 

 

 

 

 

Bredon School is a proud dyslexia specialist school, and the website is designed for exactly that audience. The Headmaster sets the tone: “being a Bredonian means being more than just a page full of exam results”, and the whole build follows his lead. This is a site for neurodiverse families, so it leads with reassurance and the whole child, not league tables.

The difference here is editorial and structural. ‘Smart Teaching, Creative Learning’ frames a content architecture that gives equal weight to hands-on, land-based learning: a working farm, outdoor education, Duke of Edinburgh expeditions in the Forest of Dean, the Combined Cadet Force, drama and public speaking to build confidence, and a pastoral boarding offer that promises stability “when it matters most.” Navigation is deep but calm, spanning junior, senior and sixth form alongside school life, so a worried parent can always find the next answer. It’s warm, accessible and human by design. The build is a direct expression of who the school is for.

Safari Pete

 

 

 

 

 

 

 

 

Safari Pete, the UK’s longest-running travelling wildlife educator, is where our in-house video division does the heavy lifting. On this site, film is the spine, not the decoration. A dedicated Video Hub, an embedded welcome film, a ‘Safari Pete in Action’ gallery and family-safe video throughout carry the personality of the brand in a way that words on a page never could.

It’s also a masterclass in personality-led design. The site is built around Pete himself (‘Meet Pete’, ‘My Inspiration’) with individual character pages for the animals (Romeo the owl, Baby Bear and Sancho the meerkats, Lady Gaga the spider) that turn a service into a cast. Two clear booking funnels split children’s parties from educational workshops, and a conservation thread gives the brand purpose. This is the case for producing video and web under one roof: when the film and the page are designed together, you sell an experience, not a booking form.

And it works commercially. Video keeps visitors on the page longer and does the trust-building a parent needs before booking an animal experience for a classroom or a child’s party, so the films aren’t a vanity exercise, they’re the conversion tool. For a small, owner-led business competing against bigger names, that in-house film capability is the differentiator we were able to hand them.

Bespoke Beats Template: Here’s The Evidence

Three sites, three genuinely different jobs: a membership conversion engine, a specialist-school story and a video-led experience brand. Each was built in-house on our schoolcms platform, performance-optimised, brand-matched and shaped around one audience and one outcome, with our design, development, content and video teams working in the same building.

25 years and 200+ schools teaches you: engagement is never one thing. Sometimes it’s a booking. Sometimes it’s reassurance for an anxious parent. Sometimes it’s a two-minute film. Sometimes it’s belonging. We design for it, measure it, and stand behind it with upfront metrics, transparent reporting and full data ownership.

Whether you’re a school or a brand, if your website has a job to do, let’s work out what that is together: book a discovery call and we’ll show you exactly how we’d build yours.